“…This is especially relevant to self‐regulation research, as such goal‐related decisions often occur automatically (i.e., in a few hundred milliseconds) and sometimes even unconsciously (see Lopez, Stillman, Heatherton, & Freeman, for a more detailed review). For example, research using mouse tracking to assess self‐control conflict found that people generally experience conflict when choosing between goal‐congruent (e.g., healthy food) and more tempting (e.g., unhealthy food) options (relative to a comparison group; e.g., food vs. non‐food item); however, those with higher levels of trait self‐control experienced less conflict (Stillman, Medvedev, & Ferguson, ). One limitation to this paradigm, however, is that mouse‐tracking has so far been restricted to making dichotomous decisions on a screen, which limits external validity (e.g., asking participants to indicate which food they prefer while displaying a picture of unhealthy food in one corner of the screen and a picture of healthy food in the other; Sullivan, Hutcherson, Harris, & Rangel, ).…”