Resilience During COVID Pandemic: Role of Fintech in the Perspective of Bangladesh

Ahmed, Nova; Rony, Rahat Jahangir; Khan, Syeda Shabnam; Ahmed, Md. Sabbir; Sinha, Anik; Saha, Anik; Amir, Shajnush; Abeer, Ifti Azad; Sarcar, Sayan

doi:10.2139/ssrn.4009497

Cited by 1 publication

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Thus, this study adds value to the existing domain of Fintech literature in the global context, including Bangladesh. This study is different from other studies [13,16] because previous studies have been conducted in other sectors, such as banking. Besides, those studies looked at the benefits and costs of Fintech to provide the most up-to-date solutions for individuals and businesses.…”

Section: Theoretical Implicationscontrasting

confidence: 70%

“…To improve the customer experience, Fintech services combine new procedures with creating and providing individualized, round-the-clock financial services [6,7]. The digital 2 of 16 and social realms combine in the Fintech and online environments to provide a personalized customer experience [8]. To deliver a consistent customer experience across several domains, businesses work to increase connection and integration.…”

Section: Introductionmentioning

confidence: 99%

“…In addition, only some Fintech-based studies measured customer-loyalty intention toward Fintech services in the hospitality industry. However, researchers in Bangladesh have studied Fintech in banking [13,16]. As Fintech is still in the early stage in the Asian market, much research has been conducted to look at the benefits and costs of Fintech to provide the most up-to-date solutions for individuals and businesses [17,18].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Linking Fintech Payment Services and Customer Loyalty Intention in the Hospitality Industry: The Mediating Role of Customer Experience and Attitude

et al. 2022

View full text Add to dashboard Cite

Although Fintech services benefit the hospitality industry significantly, studies conducted in Bangladesh are limited. Investigations on the mediating role of customer experience and attitude in the relationship between Fintech services and customer-loyalty intention are also scarce. Therefore, this study explores the association between Fintech services and customer-loyalty intention in the hospitality sector in Bangladesh. Additionally, it looks into how customer attitude and experience mediate the link between Fintech services and customer-loyalty intention. Data were collected from 365 respondents (customers) selected conveniently from 15 hotels (3-, 4-, and 5-star) in the two most renowned cities in Bangladesh, i.e., Chattogram and Cox’s Bazar. Smart-PLS was used to test the proposed model. The results of the study revealed that Fintech services, customer experience, and customer attitude significantly impacted customer-loyalty intention. Moreover, customer experience and customer attitude mediated the relationship between Fintech services and customer loyalty intention. The distinctive contribution of this investigation is the mediation of customer experience and customer attitude in the Fintech services and customer-loyalty intention relationship, as well as adding value to the existing Fintech literature. The study’s findings will help the hospitality sector in Bangladesh become more competitive and improve the quality of its services. Fintech companies and hospitality organizations must make careful plans to encourage the widespread implementation of Fintech.

show abstract

Section: Theoretical Implicationscontrasting

confidence: 70%