Residents as gratuitous referrals at destination: An integrative model from altruistic values to pro‐tourism behavior

Abstract

The altruistically shared information provided by residents is significant for travelers, affecting decisions they postpone until arrival at their destination. This study integrates altruism as a personal value with the basic postulates of social exchange theory and theory of reasoned action to explain the behavior of residents in terms of gratuitous referrals at destination (GRAD). A structural equation model is tested at a tourist destination on the coast of southwestern Spain. The results reveal that the factors influencing residents' attitude toward GRAD behavior (GRB) substantially differ from those that condition attitude toward tourism more generally. Furthermore, the altruistic values of residents indirectly condition their GRB.

Navigating the New Normal: The Role of Residents’ Involvement and Support in Sustainable Tourism Recovery

“…Residents perceived positive tourism impacts as significant determinants of their attitudes toward tourists (H1) and about tourism (H2). These results are similar to previous findings [14,19,23,25,26] and supported through SET. For example, Martin et al [25] found that both residents' attitudes concerning tourists and tourism overall were positively influenced by perceived positive tourism impacts.…”

“…In a recent study, Nugroho and Numata [24] investigated the relationship between residents' perceptions of tourism and their supportive attitudes, employing the SET framework. Their results revealed that residents who perceived tourism as beneficial were more likely to express support, consistent with earlier research findings [14,18]. Additionally, Nugroho and Numata [24] identified a negative association between residents' supportive attitudes toward community-based tourism development in Indonesia and their perceived costs.…”

“…This approach has been employed in various studies [18,19,23,24]. Researchers employing SET in the context of tourism have argued that residents who perceive positive impacts from tourism tend to be more supportive of and hold favorable attitudes toward tourism and tourists [14,25]. On the other hand, if they perceive tourism costs more than it benefits, the potential exists for residents to oppose tourism development, and by default, act hostilely toward tourists [24].…”

“…Furthermore, previous studies [19,25,26] used SET to explain how impacts perceived by residents alter their degree of attitudinal support for tourism. For instance, Martin et al [25] and Plaza-Mejía et al [14] revealed that residents tend to hold more positive attitudes toward both tourism and tourists if they perceive that they receive more positive impacts of tourism (PIT). As a result, this study suggests the following hypotheses: H1.…”

“…Various works [4,[10][11][12][13][14][15][16] have indicated that residents' perceptions of tourism and its accompanying impacts and emotional solidarity with tourists play a significant role in explaining residents' support for sustainable tourism. While several scholars [17,18] have focused on residents' support for tourism development (STD), little attention has been paid by scholars to determine residents' involvement in tourism (IT) [4,5,11,15].…”