Reshoring: Myth or Reality?

Backer, Koen De; Menon, Carlo; Desnoyers-James, Isabelle; Moussiegt, Laurent

doi:10.1787/5jm56frbm38s-en

Cited by 42 publications

(37 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Future studies could expand current findings by investigating the complex levels of lead times through incorporating nearshoring to the mix of reshoring and offshoring tested in the current study. Nearshoring is defined as relocation of previously offshored activities to a neighboring country of the parent company's home country (de Backer et al, 2016). Financial productivity for reshoring, nearshoring, and offshoring strategies must be further investigated in relationship to demand uncertainty and merchandise plan errors (Mattila et al, 2002).…”

Section: Recommendations For Further Researchmentioning

confidence: 99%

“…In addition, Juicy Couture is actively gliding on the trend of Made in the "Glamourous" USA and American Luxury watch brand, Shinola, is assembling their products in Detroit using imported parts (The Fashion Law, 2016). On the other hand, some scholars claim reshoring manufacturing to the home country may not have a significant impact on hiring domestic/local labor to solve unemployment issues (de Backer et al, 2016;Saki, 2016). Sometimes, technological advancement may assist a firm's adoption of reshoring.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

Lee

2018

JFMM

101

View full text Add to dashboard Cite

Purpose The purpose of this paper is to examine the effect of the corporate social responsibility (CSR) activities of a fashion company with multiple brands. In particular, the aim is to determine the differences in the impact of corporate-level and brand-level CSR. Design/methodology/approach The data were collected using an online survey from the consumer panel of a marketing research firm in South Korea. The subjects were presented with the following stimuli of a fashion company with multiple brands: describing corporate-level CSR activities of a company (n=109) and describing brand-level CSR activities of a company (n=113). After processing the information, the participants were asked to evaluate their reciprocity perception, corporate image, brand image, and purchase intention. Findings Regarding corporate-level CSR, participants’ reciprocity perception positively and directly affected purchase intention. It also positively affected corporate image, and corporate image affected brand image, and brand image positively affected purchase intention. Regarding brand-level CSR, reciprocity perception did not affect purchase intention directly, but positively affected purchase intention through mediation of corporate image. This study found a construct where reciprocity perception influences purchase intention with a mediating role of corporate image and brand image. The effect of reciprocity perception shaped by corporate-level CSR is greater than that shaped by brand-level CSR. Originality/value The outcome of this study provides meaningful insights and practical implications for companies that have multiple brands.

show abstract

Section: Recommendations For Further Researchmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

Lee

2018

JFMM

101

View full text Add to dashboard Cite

show abstract

“…Reshoring is a growing trend that has been identified as crucial to helping rebalance the UK's economy (De Backer et al 2016). A number of issues appear to have influenced clothing firms to instigate the reshoring of key manufacturing activities to the UK, particularly in the case of luxury brands.…”

Section: Implications For Policy Makersmentioning

confidence: 99%

Reshoring: a strategic renewal of luxury clothing supply chains

Robinson

Hsieh

2016

Oper Manag Res

View full text Add to dashboard Cite

This paper contributes to the emerging literature on reshoring by taking a value-driven enquiry into the renewal of supply chain strategy. It enhances the understanding of the use of reshoring in generating the value demanded by a changing business model. An iconic British high-end clothing brand, Burberry, is the chosen case study to explore the recent move towards reshoring because its changes of leadership, business model and evolving supply chain strategy from 1997 to early 2016 provide a timely and pertinent context. Burberry has continued to realign its business towards a brand-led and customer-centric model along with restoring its corporate heritage and core brand values. The changes in Burberry's business model triggered the need to renew and realign its supply chain strategy through consolidating and rebuilding manufacturing activities back in the UK, in order to support its brand repositioning as quintessentially British and the company's refocus on heritage products. The increased managerial control in the supply chain together with the close proximity of design and manufacture enables the promise of quality and brand provenance to be fulfilled. The renewal of Burberry's supply chain strategy has contributed to an increase in revenues and brand values. These findings suggest that the renewal of supply chain strategy through reshoring and increasing control in supply chain operations can enhance value and firm competitiveness.

show abstract

“…This phenomenon could also be exacerbated by more protectionist trade policies. To date, however, empirical assessments point to only a modest relocation, even if a shift in GVCs to a more regional level has been observed (De Backer et al, 2016). Slovakia's firm roots in neighbouring European GVCs could moreover be an asset for the country.…”

Section: B Average Fdi Inflows¹ % Of Gdpmentioning

confidence: 99%