“…Positionality could be employed empirically to more closely assess how and why the most valuable entrepreneurial opportunities are available to some actors and not others, and to better understand the new implications for the ‘rules of the game’ (Baumol, 1996) in the digital era (Duffy and Pruchniewska, 2017; Nzembayie et al ., 2019) in which a proliferation of capital‐light, part‐time self‐employment characterises contemporary service‐based economies (Wales and Agyiri, 2016), and the blurring of perceived distinctions between necessity and opportunity entrepreneurship (Acs, 2006; Lippmann et al ., 2005) this may present. Through conceptualising opportunity development not as the provenance of atomistic agents, but interlinked with, and embedded within, lived experiences of a complex social world, future studies can explore differently positioned actors' entrepreneurial motivations, processes of opportunity development, and outcomes in light of geohistorical location, social stratification, resource constraint and enablement, and the nature of available or possible opportunities, and, in so doing, resolve some outstanding tensions and theoretical contradictions.…”