Abstract:A significant legacy of the 2012 Olympic Games was to demonstrate how such an event could be delivered within the governance structure of "regulatory capitalism." The delivery of the London 2012 Games was contracted to a private company, the London Organizing Committee of the Olympic
Games and Paralympic Games (LOCOG). LOCOG subcontracted packages of work, including Games research, which was conducted by a market research company as "sponsorship" in kind. Through an autoethnographic account of researching vol… Show more
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