Research on the Construction of Analytic Hierarchy Process of Cultural Tourism Competitiveness

Abstract

This paper uses the Analytics Hierarchy Process to realize the analysis of cultural tourism competitiveness. First of all, the authors design the questionnaire and carry out the research on valid objects, which realizes the collection of valid information about influential factors on cultural tourism competitiveness. Then the authors categorize and draw out the concept of influential factors for cultural tourism development, determine the importance degree between the two factors through comparison, establish the Analytic Hierarchy Process of cultural tourism competitiveness, and then judge the validity of the analysis result through consistency test. The research results show that in the construction stage, in order to improve the cultural tourism competitiveness, it is necessary to adopt the mode of "moderate development" and "complete development" respectively according to the types of cultural tourism resources. When designing, it's possible to refer to the mature modes of historic sites and cultural towns. In addition, an effective way to realize users' cultural experience and obtain identity recognition should be provided.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

“…To analyze the differences, we draw on existing literature on cultural differences in tourist behavior, by gender and by age [48,49] as well as studies addressing the specific cultural difference between Germans and Spaniards [54,59].…”

“…Cultural differences in tourism behaviours can also contribute to portraying age and gender roles [48]. Older individuals may be revered and respected in some cultures, while youth is highly valued and sought after in others [49].…”

“…Therefore, travellers must research and familiarize themselves with the customs and norms of the country they are visiting before embarking on their journey. While researching and familiarizing oneself with the customs of a host country can be beneficial, it does not guarantee complete avoidance of misunderstandings or ensure respect for the culture, as cultural norms can be complex and dynamic, making it impossible to grasp them fully through research alone [48,58].…”

An Empirical Study on the Coupling Coordination Relationship between Cultural Tourism Industry Competitiveness and Tourism Flow

“…Cultural tourism is a new form of tourism; it includes visiting historical sites, appreciating the art of different nations, experiencing traditional culture, looking at famous relics and taking part in various cultural activities [24]. The connection between culture and tourism has been clearly identified as cultural tourism in recent decades [20].…”

“…From the perspective of supply and demand in the tourism industry, cultural tourism industry competitiveness and tourism flow are powerful representations of the interaction between supply and demand in the process of tourism destination development. Research on cultural tourism industry competitiveness mainly focuses on its concept, evaluation index and promotion strategy, and research on tourism flow mainly focuses on its concept, space-time characteristics, network structure, influencing factors and development prediction [22][23][24].…”