2018
DOI: 10.1155/2018/7812784
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Research on Supply Chain Stability Driven by Consumer’s Channel Preference Based on Complexity Theory

Abstract: At present, most of the manufacturers are increasingly laying emphasis on dual-channel selling. The level of consumer's preference is diverse with different channels. This study discusses a supply chain where one common manufacturer uses two different channels to sell product. The bounded rationality expectation has been applied to explore the decision-making mechanism in finalizing the wholesale prices and sales commissions for the manufacturer and retailers. In addition, the dynamic features of the system ar… Show more

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Cited by 8 publications
(5 citation statements)
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“…where represents the potential market size, > 0 denotes cross-price sensitivity between the two manufacturers, and > 0 represents the effects of the sharing level on market demand. This is similar to the demand functions used in [24,[26][27][28][29][30], which depict the substitution effect between two independent and competing manufacturers.…”
Section: Problem Description and The Basic Modelsupporting
confidence: 56%
“…where represents the potential market size, > 0 denotes cross-price sensitivity between the two manufacturers, and > 0 represents the effects of the sharing level on market demand. This is similar to the demand functions used in [24,[26][27][28][29][30], which depict the substitution effect between two independent and competing manufacturers.…”
Section: Problem Description and The Basic Modelsupporting
confidence: 56%
“…(Kayvan Miri Lavassani, 2010) And (Zhanhai & Zhipeng, 2019) As a centric strategy directing choice on a new supply chain inclusive structure (substitution) strategic in pricing Complexity Theory (Halldorsson et al, 2007) and (Yi Tian, Ma, & Lou, 2018) Inclusive supply chain structure decisions are best practices for unpredictable and chaotic phenomena.…”
Section: Strategic Choice Theorymentioning
confidence: 99%
“…For the sake of analyzing the action mechanism of supply chain stability, some researchers analyze the factors affecting supply chain stability through simulation. For example, complexity theory is used to explore the wholesale price and sales commission decisions of manufacturers and retailers, as well as the impact of adjustment speed of related variables on supply chain stability [26]. Disruptions will destroy the stability of the supply chain and lead to business losses.…”
Section: Supply Chain Stabilitymentioning
confidence: 99%