Research On Sex-Roles in the Mass Media: Toward a Critical Approach

Janus, Noreene

doi:10.1177/089692057700700302

Cited by 26 publications

(4 citation statements)

References 13 publications

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“…Gender criticism has often been directed towards journalistic texts and genres; these criticisms include commentary on the incomplete images of women in the media as well as defining the news as a masculine text (Janus 1977;Perkins 1979;Rakow 1986;van Zoonen 1994). Early researchers overlooked the power of framing (Tuchman 1979) and the fact that female journalists would not necessarily produce more progressive portrayals of women than their male colleagues.…”

Section: Journalismmentioning

confidence: 99%

Journalism and Gender: Toward a Multidimensional Approach

Ruoho

Torkkola

2018

Nordicom Review

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In this article, we raise some methodological questions regarding the study of journalism and gender. We start with the idea that in many studies, researchers tend to think that the relationship between gender and journalism is external, that is, gender and journalism are considered essentially separate phenomena. In such a scenario, journalism appears to be gender neutral. Instead of theoretically keeping journalism and gender apart, we suggest that it is worth studying journalism as a gendered institution with its own history, culture, and social roles. We ask how the understanding of the relationship between journalism and gender may change if different social, cultural, and conventional dimensions of journalism are examined. Our main argument is that journalism and its relationship to gender can be investigated systematically as a multidimensional object that highlights various aspects of both concepts, depending on the specific research focus. Based on our former study, we aim to develop a model for examining these diverse facets of journalism.

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Section: Journalismmentioning

confidence: 99%

Journalism and Gender: Toward a Multidimensional Approach

Ruoho

Torkkola

2018

Nordicom Review

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“…!.ent" in the portrayal of women in advertisements is the strategy of advertisers to combing t:_he "~()rking" WO-gJ~ILWith_,,t;he.-"traditional" woman and thereby create a "new" woman. As Leiss et al (1986: 169; also see Janus, 1977;Gerbner, 1978;Williamson, 1978;Tuchman, 1979;Vestergaard and Schroder, 1985) point out, although advertisers draw materials from everyday life, they select them carefully.…”

Section: The Representation Of the Employed Woman Versus The Housewifmentioning

confidence: 99%

Social construction of sexual equality in distilled beverage advertising

LeCoe-Cannucci¹

2000

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for their dedicated commitment to getting this thesis done. Dr. Joseph Jones as chairperson is especially thanked for his considerable patience, support and assistance with every aspect of this endeavor including his commitment to reteach me the English language. Special thanks is also extended to Dr. Kathryn Farr for her willingness to go beyond the call of duty in helping to support me in meeting some very important deadlines. Without this help, I know this thesis would not have been completed. My gratitude is also extended to Dr. Lee Haggerty who although not on my committee responded as if nothing was more important than helping me not only complete the methodological procedures needed for this thesis, but to understand these procedures. Such dedication oftentimes goes unnoticed; I wish Dr. Haggerty to know it did not. To Lynn Worman, friend and confidant, I express my special appreciation for not only willingly opening up her home to me in order

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“…The lead female characters represented an extraordinarily selfless commitment to the public whereas the secondary female characters continued the domestic-oriented role in private space. To understand these mixed portrayals, it was necessary to move beyond mere accounts of discrete features of the characters to deal with the totality of the picture in its historical context (Janus, 1977). A close reading of the narrative details of the sampled stories revealed important latent meanings in these portrayals.…”

Section: -1966: the Irony Of Liberationmentioning

confidence: 99%

Patriarchy, Mediated Desire, and Chinese Magazine Fiction

Glasser

1997

Journal of Communication

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In this research I examine the relationship between mass media and social change by studying women's magazine fiction in China before and after its implementation of the Four Modernizations Policies in the late 1970s. The study focuses on the relationship between representations of women and the shifting ideological landscape from a feminist perspective. The findings reveal an important irony: As China moves towards relative political openness and economic modernization, old stereotypes of women as homemakers and caregivers increasingly reemerge in the media content. I argue that such representations of women have to be interpreted contextually. The image of the public-minded model worker in the 1960s masks the repression of personal aspirations in the name of the collective; the image of the family-oriented homemaker, mother, or nurturer from the late 1970s onward, is a dialectic response to the reemphasis of personal desires.In considering the relationship between mass media and social reality, pertinent questions include whether media are molders of social structure or reflections of it, and whether media are agents of social change or reinforcers of the status quo (Rosengren, 1981). I explore these questions using portrayals of women in Chinese magazine fiction as an index. The research draws on the theoretical perspective of ideological hegemony to see how changes in the representation of women are specifically related to ideological changes in China. In addition, this research contributes to the literature on feminist studies and women's representation in mass media. There are many feminist studies in Western industrial countries on the relationship between media representations of women and social reality, but little information has been gathered about the interactive role of media and women in the political climate of contemporary China (Gallagher,

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Research On Sex-Roles in the Mass Media: Toward a Critical Approach

Cited by 26 publications

References 13 publications

Journalism and Gender: Toward a Multidimensional Approach

Journalism and Gender: Toward a Multidimensional Approach

Social construction of sexual equality in distilled beverage advertising

Patriarchy, Mediated Desire, and Chinese Magazine Fiction

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