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In this article, we raise some methodological questions regarding the study of journalism and gender. We start with the idea that in many studies, researchers tend to think that the relationship between gender and journalism is external, that is, gender and journalism are considered essentially separate phenomena. In such a scenario, journalism appears to be gender neutral. Instead of theoretically keeping journalism and gender apart, we suggest that it is worth studying journalism as a gendered institution with its own history, culture, and social roles. We ask how the understanding of the relationship between journalism and gender may change if different social, cultural, and conventional dimensions of journalism are examined. Our main argument is that journalism and its relationship to gender can be investigated systematically as a multidimensional object that highlights various aspects of both concepts, depending on the specific research focus. Based on our former study, we aim to develop a model for examining these diverse facets of journalism.

The article reports on a project whose objectives were to analyse the social supply of health information to citizens and to study what they receive and are able to make use of. The results reveal the power, the responsibility and the rulers in and behind today’s media culture in health questions, but also the importance of people’s own active response to transmitted health messages. People who are satisfied with their own health consider it their own responsibility to be interested in health issues and to find and use health information from a great number of sources. It has been shown that the most frequently used and useful channels vary according to health problems and to cognitive and social factors. However, the awareness of different possibilities to share knowledge and to take responsibility for one’s own empowerment in health matters is symbolic of a healthier li

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