Research on Revenue Distribution Mechanism of Supply Chain based on Joint Utility Model

Abstract

The thesis starts with the theoretical connotation of revenue distribution in supply chain, which lays the theoretical support for the model construction and realization mechanism, then takes the joint utility model as the basic research method and establishes two-stage closed-loop profit distribution model of supply chain, which composed of suppliers and manufacturers. This paper also analyzes the value range of relevant parameters and the revenue change of all parties in the supply chain. Through the research, the feasibility of applying the joint utility model to the revenue distribution model of two-stage closed-loop supply chain is verified. The purpose of this paper is to propose the method and model of cooperative benefit distribution in supply chain, which is to make distribution of cooperative interests between enterprises fairer and more reasonable. Also, it can strengthen the cooperative relationship between supply chain members.