Research on Non-verbal Graphic Symbol Communication of Cross-Border e-Commerce

Abstract

Part 3: Digital BusinessInternational audiencePromoting e-commerce in Southeast Asia and South Asia has language barriers. There are many languages in the region that have a very limited number of speakers. And not many ordinary people use English for their communication purposes. Online translation software does not include such languages like Burmese and Laos. Therefore, it is necessary to explore alternative methods for instant network communication. This paper explores the use of non-verbal graphic symbols for instant communication in the cross-border e-commerce context by borrowing theories and methods from linguistics, psychology, semiotics, graphic design and computer science to enrich this approach.This paper designed and implemented three experiments: (1) the cognitive effect of non-verbal symbols and network graphical symbols experiment, (2) the cognitive efficiency experiment of non-verbal graphic symbols and a global language such as English and (3) a simulated communication experiment using graphical symbols. Experimental results show that designed non-verbal graphical symbols are recognizable can be used as media for simple communication purposes in e-commerce after some training.This study has the potential to contribute to cross-border e-commerce by less educated groups of small regional language speakers. It may also contribute to special purpose communications as well as providing an embodiment of the need to use graphic expressions

Research on English Translation of Cross-Border E-Commerce Based on Functional Equivalence Theory

“…Recently there are many valuable researches on cross-border e-commerce, for example, Duan (2016) analyzed the characteristics of business English language and translation problems of crossborder e-commerce, [1] Chen and Wu (2018) studied the application of business English in crossborder e-commerce, [2] and Yu and Mei (2014) researched on non-verbal graphic symbol communication of cross-border e-commerce. [3] As to functional equivalence theory, Zhang (2014) analyzed the lexical translation of business contract under the theory of functional equivalence, [4] He (2019) studied the translation strategy of external publicity from the perspective of functional equivalence theory, [5] and Xue (2014) analyzes Chinese-characterized terms translation on the functional equivalence theory. [6] In 1964, Eugene A•Nida put forward the famous translation theory of "dynamic equivalence", which is also called "functional equivalence".…”

Design of Cross-culture Business Graphic Symbol Communication Application

“…Therefore, the language barrier existing in the cross border e-commerce websites of the GMS is the most fundamental and urgent problem to solve in its development process. And there are many ethnic groups in every country, all ethnic groups have their own languages, and there are 27 kinds of ethnic languages in Yunnan province [4]. Obviously, there will be no specialized software to develop translation functions for these ethnic languages because of the limited usage and limited scope.…”

Cross-Culture Business Communication by Emoji in GMS

“…For example, GMS(Great Mekong Subregion Cooperation) is consist of nations and regions include Cambodia, Vietnam, Laos, Myanmar, Thailand, Yunnan province of China also included in this area, and there are 7 different official languages in this region (Table1). Yunnan especially, 27 different languages are used by 25 ethnic group, and Guanxi province, 15 different languages are used by 12 ethnic group (Table 2), most of them are minority languages (Yuhui Feng, 2014) [3]. Regarding the language barrier on cross-border Ecommerce websites, 3 different solutions are generally adopted for now, they are: (1) Multi-language pages, (2) Web translation through software, (3) Artificial asynchronous & synchronous translation.…”