Abstract:Purpose – The purpose of this paper is exploring the existing problems of the barrage video website in view of the current situation that the barrage video website has a great impact on people’s video viewing mod.
Design/Methodology/Approach – Ased on marketing, the paper studies the main problems of barrage video website.
Based on the case analysis and the marketing theory of 4C, taking BILIBILI as an example, which is the most popular barrage found four main problems of barrage video website: lac… Show more
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