Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai

Zheng, Yu; Wang, Jiaying; Tsai, Sang-Bing; Li, Guodong; Wang, Jiangtao; Zhou, Jie

doi:10.3390/su9060921

Cited by 13 publications

(8 citation statements)

References 22 publications

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“…Ross (2013) analyzed the influence of competitiveness on visitor satisfaction using visitor survey results from a metropolitan zoo [40]. Using Shanghai as a case study, Zheng et al (2017) concluded that improving customer satisfaction is conducive to meeting customers' demands and enhancing the competitiveness in marine culture tourism [54]. He et al (2017) proposed that improving tourists' satisfaction is crucial for ensuring destination competitiveness in the market [55].…”

Section: Satisfaction-destination Competitivenessmentioning

confidence: 99%

Sustainable Mountain-Based Health and Wellness Tourist Destinations: The Interrelationships between Tourists’ Satisfaction, Behavioral Intentions, and Competitiveness

Zeng

Huang

2021

Sustainability

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As mountain-based health and wellness tourism increases, destination competitiveness becomes ever fiercer. The pre-visit expectations and post-visit perceptions of tourists and the tourists’ behavioral intentions are related to the competitiveness of mountain-based health and wellness tourist destinations. Using structural equation modeling (SEM), we explored the factors that affect destination competitiveness and its relationships with tourism satisfaction and tourists’ behavioral intentions to return to and to recommend the location to others. We used a questionnaire for data collection from 550 tourists who visited a mountain-based health and wellness tourist destination in Panzhihua, China. The results suggested that there is an indirect positive correlation between tourists’ satisfaction and destination competitiveness, as well as a direct positive correlation between behavioral intentions and destination competitiveness, illustrating that tourist behavioral intentions can be an important factor in destination competitiveness. In the case of Panzhihua, the tourist source market in China has provided a competitive edge to this city. In addition, considering the environment’s capacity, developing an intention to return in tourists is important for tourism marketing in view of the increasing mountain-based health and wellness tourism competitiveness and concerns about sustainability.

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Section: Satisfaction-destination Competitivenessmentioning

confidence: 99%

Sustainable Mountain-Based Health and Wellness Tourist Destinations: The Interrelationships between Tourists’ Satisfaction, Behavioral Intentions, and Competitiveness

Zeng

Huang

2021

Sustainability

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“…In regard to customer satisfaction, Cardozo applied the concept of satisfaction to the field of marketing for the first time in 1965 [37]. Customer satisfaction was conducive to promoting customers' consumption behaviors [38].…”

Section: Customer Satisfactionmentioning

confidence: 99%

The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

Yeh

Chen

2019

Sustainability

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Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing so as to enhance their cognition for the products and the corporate image. With the establishment of numerous tourism factories in Taiwan, to be competitive it is essential for the factories to develop unique and innovative modes that are difficult to imitate. This study explores experiential marketing, service innovation, customer satisfaction, and other related issues through research on the tourists of a certain tourism factory. It notes that experiential marketing and service innovation have positive effects on customer satisfaction. Tourists’ levels of consciousness of sensual and emotional experience in experiential marketing is very high. Therefore, to strengthen experiential marketing towards customers, applying electronic media to reinforce knowledge of the corporation and products will promote the corporation’s image and product packaging. It will also familiarize customers with the operating philosophy of the corporation and the characteristics of the products so that their purchase intentions will increase, resulting in sustainable development of the business.

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“…Product safety and environmental impact have also become important criteria. The improvement of the customer satisfaction level is conducive to meeting customers' demands (Zheng et al, 2017). Accountability to customers in this area can be expanded in providing good service at a fair price, in handling complaints, in undertaking the communication with the customer, etc.…”

Section: Rezultati I Raspravamentioning

confidence: 99%

Use of Variators in Applying the Cost Calculation Methodology in Small and Medium Furniture Enterprises Based on Changes in Human Body Dimensions

et al. 2019

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Based on the research of anthropometric measures of Slovak adult population, it can be observed that during the last 25 years, anthropometric data have been rising by about 4.5-5 % in most analysed characters. As data on human body dimensions changes, the requirements for material consumption and production time, expressed by the rate of labour cost, are changing. In this context, sustainable profitability of the company can be achieved through each segment of a value chain. One of these segments is the product and its price, which is based on costs allocated in the system of full or variable costing. As the value of quantiles characteristics of anthropometric characters was used to create ergonomic, health and construction norms and standards in the furniture industry, it is necessary to review the adequacy of existing standard-size single bed. Since the dimensions of single bed are standardised, 200 cm x 90 cm or 200 cm x 100 cm, it is clear that due to the secular trend of anthropometric measure of a man, the dimensions are currently inadequate. This paper presents the use of variators when applying the most commonly used absorption costing in small and medium furniture enterprises. It shows the costs involved, when the input parameters are changed.

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Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai

Cited by 13 publications

References 22 publications

Sustainable Mountain-Based Health and Wellness Tourist Destinations: The Interrelationships between Tourists’ Satisfaction, Behavioral Intentions, and Competitiveness

Sustainable Mountain-Based Health and Wellness Tourist Destinations: The Interrelationships between Tourists’ Satisfaction, Behavioral Intentions, and Competitiveness

The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

Use of Variators in Applying the Cost Calculation Methodology in Small and Medium Furniture Enterprises Based on Changes in Human Body Dimensions

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