“…Yet, as expressed by one advisor that "If nobody knows who I am, or what I do, then I know I'm doing my job," their advice can also be quite subtle (Dutton, Ashford, O'Neill, Hayes, & Wierba, 1997). Notwithstanding the recognized importance of the use of advisors and advice networks in family business (e.g., Astrachan & McMillan, 2006;LaChapelle & Barnes, 1998;Upton, Vinton, Seaman, & Moore, 1993), there has been limited attention toward developing an understanding of providing subtle advice and the implicit underlying processes through which advisors afford value to family firms. Yet, despite being not easily seen, subtle advice can be vital to the health of the family firm.…”