“…It can be improved through repeated interaction or embeddedness (Barbera & Hasso, 2013), learning orientation of the advisor (Davis et al, 2013), and the development of trust (Strike, 2013). Through ongoing interactions and providing wise counsel (Su & Dou, 2013) where innovative and adaptive solutions are proposed (Davis et al, 2013), such as facilitating the development of the successor (Salvato & Corbetta, 2013), an advisor or teams of advisors can achieve the rare status of MTA (Strike, 2013). Through trust and repeated guidance leading to solutions that reinforce that trust, family firm advisors provide strategic, financial, legal, and, perhaps most important, family advice to guide the family firm.…”