Research in Rhetoric: A Glance at our Recent Past, Present, and Potential Future

McKerrow, Raymie E.

doi:10.1080/15358590903536478

Cited by 8 publications

(3 citation statements)

References 36 publications

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“…The theme of "Research in Rhetoric" is that we are "always already interpellated" by the history of Rhetorical Studies in engaging rhetorical theory and criticism. 1 Of course, the relevant question is to what we are interpellated and how the conditions of interpellation are reproduced. Interpellation, as Althusser argues, is not a unidirectional process-it is a "recruiting" and it requires labor by the one who is recruited, specifically the labor of belief:…”

Section: Revisiting Mckerrow's "Research In Rhetoric"mentioning

confidence: 99%

Revisiting the Future of Meaning

Lundberg¹

2015

Quarterly Journal of Speech

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Section: Revisiting Mckerrow's "Research In Rhetoric"mentioning

confidence: 99%

Revisiting the Future of Meaning

Lundberg¹

2015

Quarterly Journal of Speech

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“…Ideograph gave a new orientation to rhetorical scholarship (McKerrow, 2010). The concept differs from prior conceptions of god and devil terms by Weaver (1953), calling attention to social rather than rational or ethical functions of words and becoming more persuasive because of its socializing force (Connelly, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

In Search of Ideographs: Exploring the Rhetorical Landscape of Inaugural Speeches in Pakistan (1947 – 2018)

Amjad

Afsar

2021

GLR

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This article explores ideographs in the inaugural speeches of Heads of State/Government of Pakistan from the country’s founding in 1947 to 2018 – the time of the latest inaugural speeches in Pakistan’s political history. The data was collected from multiple sources, mostly official. A total of fifty-eight speeches were analyzed, which contained 124,363 words—averaging 2,144 words apiece. The study was qualitative in nature and employed McGee’s framework of Ideographic Criticism for data analysis. Setting ‘ideograph’ as a unit of analysis, the study carried out repeated close readings of the speeches. The analysis involved five steps: identification, translation (in case of Urdu speeches), categorization, contextualization and interpretation. Thus, in all 493 ideographs (both positive and negative) were identified in the speeches. While analysis of such a large number of ideographs was practically impossible, only 58 ideographs (47 positive and 11 negative), which had a frequency of 10 or above in both English and Urdu speeches taken together or in either of the languages, were analyzed diachronically. This study is the first attempt of its kind in the context of Pakistan and contributes at four levels: Theory, Method, Genre and Context.

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“…Por eso, la naturaleza de la metáfora permite la transferencia de diversas características: perceptuales, cognitivas, emocionales y experienciales. El lenguaje no sólo tiene el poder de transmitir un mensaje, también brinda conocimiento y le otorga una voz a los valores o creencias que comunica un individuo; además fomenta la libertad de expresión (McKerrow, 2010). Adicionalmente, narrar historias y crear personajes puede legitimar o bien criticar relaciones de poder.…”

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Uso de personajes y metáforas en la gestión de la crisis sanitaria del COVID-19. Revisión de la comunicación de sanidad pública en España y México

Estrella

2020

Rev Esp Comun Salud

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La pandemia COVID-19 ha afectado a más de 200 países y se tiene el registro de unos 10 millones de casos en el mundo. Esta crisis sanitaria está generando repentinos cambios en toda la sociedad y para contener el contagio se requirió que los ciudadanos quedaran recluidos en sus casas. Consecuentemente, los gobiernos diseñaron medidas de higiene e implementaron acciones inmediatas para resguardar el bienestar de su población. El objetivo del presente trabajo es conocer cómo es la estrategia de comunicación ante la crisis sanitaria del COVID-19 por parte de la sanidad pública en México y en España, y así saber las opciones de recursos comunicativos que se pueden emplear en una situación de emergencia sanitaria. Se revisan los sitios web y los perfiles oficiales en Twitter de cada organización para determinar cuál fue el relato que crearon y cómo incluyeron el uso de metáforas en su comunicación. El principal hallazgo es la necesidad construir un mensaje que genere una conexión emocional con el público, brindando el protagonismo necesario al ciudadano y tener en consideración el contexto cultural en el que se actúa.

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Research in Rhetoric: A Glance at our Recent Past, Present, and Potential Future

Cited by 8 publications

References 36 publications

Revisiting the Future of Meaning

Revisiting the Future of Meaning

In Search of Ideographs: Exploring the Rhetorical Landscape of Inaugural Speeches in Pakistan (1947 – 2018)

Uso de personajes y metáforas en la gestión de la crisis sanitaria del COVID-19. Revisión de la comunicación de sanidad pública en España y México

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