Secondary virginity-a sexually-initiated person's deliberate decision to refrain from intimate encounters for a set period of time and to refer to that decision as a kind of virginity (rather than ''mere'' abstinence)-has largely eluded sociological scrutiny, despite its increasing popularity as a concept and practice among American youth. This study explores beliefs and experiences regarding secondary virginity, drawing on qualitative interviews with 61 socially diverse women and men, of whom four were avowed secondary virgins, five likened their experiences to a second virginity/virginity loss, and 16 had phenomenologically similar experiences which they did not frame in terms of virginity. Respondents who endorsed the concept of secondary virginity were disproportionately White conservative Christian women born after 1972. Secondary virginity reveals the social construction of gendered sexuality and the heterosexual imaginary as it reinforces privilege along gender, racial, religious, and sexual dimensions.