2012
DOI: 10.2478/v10316-012-0043-4
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Reputation of Banks in Slovenia

Abstract: Corporate reputation is one of the key success factors of a single company on today's global competitive market. In order to obtain a positive corporate reputation it is necessary to know and understand all the features in forming a corporate reputation. This article presents the key elements of corporate reputation and which tools of the marketing communications mix are most effective for forming and executing company communication in order to ensure a long term positive bank reputation. The main findings of … Show more

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Cited by 2 publications
(2 citation statements)
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“…The sample size of this study consisted of 417 South African depositors. This figure is in line with sample used in similar studies of Mȁenpȁȁ et al (2008), Zhu and Chen (2012), Zarvrsnik andJerman (2012), Vazifedoost et al (2013) and Boyle et al (2015).…”
Section: Study Area and Samplesupporting
confidence: 87%
“…The sample size of this study consisted of 417 South African depositors. This figure is in line with sample used in similar studies of Mȁenpȁȁ et al (2008), Zhu and Chen (2012), Zarvrsnik andJerman (2012), Vazifedoost et al (2013) and Boyle et al (2015).…”
Section: Study Area and Samplesupporting
confidence: 87%
“…The sample size met the statistical requirements needed to conduct the factor analysis (FA) for this article. The collected sample was also similar to conventional studies conducted previously (Mȁenpȁȁ et al, 2008;Zhu and Chen, 2012;Zarvrsnik and Jerman, 2012;Vazifedoost, et al, 2013;Boyle et al, 2015, and Ozkan-Tektas and Basgoze, 2017).…”
Section: Study Area and Samplesupporting
confidence: 82%