Repurchase intentions in Y generation: mediation of trust and e-satisfaction

Trivedi, Shrawan Kumar; Yadav, Mohit

doi:10.1108/mip-02-2019-0072

Cited by 128 publications

(168 citation statements)

References 58 publications

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“…Pointing the difference of repurchase intention among different generations, many studies argued that, the repurchase intention of Gen Y is different from Gen X ( Soares et al., 2017 ; Trivedi and Yadav, 2020 ). These studies have noted that Gen Y are comfortably get information about prices, brands, and experiences of others in shopping.…”

Section: Theoretical Background and Hypothesismentioning

confidence: 99%

Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?

Yasri

Susanto

Hoque

et al. 2020

Heliyon

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The study examines the effect of price perception and price appearance on Gen Y's repurchase intention towards snack products of small and medium-sized enterprises (SMEs), along with the mediating roles of consumers' brand experience and preference. A survey method for data collection in the study used with a structured questionnaire, in which the respondents were requested to give their responses to the experiment conducted on local specialty snack products produced by SMEs. Covariance-based structural equation modeling (CB-SEM) was used to analyze the hypothesized relationships in the research model. The findings show that all the direct effects in the proposed model have a significant effect, except for the relationship between price perception and brand preference that there is no significant effect. Similarly, the mediating roles of consumer brand experience and consumer-based brand preference proved to have a significant effect. Finally, the implications of this study will be discussed further.

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Section: Theoretical Background and Hypothesismentioning

confidence: 99%

Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?

Yasri

Susanto

Hoque

et al. 2020

Heliyon

View full text Add to dashboard Cite

show abstract

“…This research aims to bridge the gap in the existing literature by proposing service quality as the factor that could influence mobile shoppers' behaviour. Various researchers have revealed that service quality has a positive relationship with satisfaction is shown by several studies (Trivedi & Yadav, 2020;Adekunle & Ejechi, 2018). Trivedi and Yadav (2020) found that service quality was positively associated with satisfaction.…”

Section: Service Quality (Sq)mentioning

confidence: 99%

“…Understanding customer RI is beneficial because satisfied customers tend to continue their relationship with certain sellers rather than dissatisfied (Ibzan et al, 2016). In the existing literature, RI has been discussed in service context (Trivedi & Yadav, 2020;Adekunle & Ejachi, 2018). Trivedi & Yadav (2020) found that consumers RI has a significantly affect on consumer buying behaviour in e-commerce.…”

Section: Repurchase Intention (Ri)mentioning

confidence: 99%

“…In the existing literature, RI has been discussed in service context (Trivedi & Yadav, 2020;Adekunle & Ejachi, 2018). Trivedi & Yadav (2020) found that consumers RI has a significantly affect on consumer buying behaviour in e-commerce. Similarly, Adekunle and Ejachi, (2018) indicated that consumers behavioural intention towards online shopping is a significant predictor of RI.…”

Section: Repurchase Intention (Ri)mentioning

confidence: 99%

“…Previous studies have examined a range of factors influencing consumer behaviour in different context. These include service quality (Rita et al, 2019;Mohammad Salameh et al, 2018), perceived value (Liu et al, 2015;Carlson et al, 2015) and trust (Artigas & Barajas-Portas, 2019;Trivedi & Yadav, 2020). However, there have been few attempts to comprehensively examine consumer behaviour in mobile shopping context.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Repurchase Intention among Mobile Shoppers with Mediating Effect of Satisfaction on Mobile Shopping

Paiz¹,

Ali²,

Abdullah³

et al. 2021

IJBM

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Good continuation of mobile shoppers’ intention could ensure sustainability in mobile shopping, thus the study of consumer behavior including service quality, perceived value, trust and satisfaction is essential in order to understand their needs. The question is whether the mobile shopping in Malaysia has provided sufficient mobile websites or apps facilities to gain the repurchase intention of mobile shoppers. However, there are several issues arise such as bad reviews or comments, lack of communication and fake online sellers that may affect mobile shoppers’ behaviour. This research aims to examine the relationship between service quality (SQ), perceived value (PV) and trust (TR) mediated by mobile shoppers’ satisfaction (CS) with repurchase intention (RI). 427 usable questionnaires were collected from the mobile shoppers around Kuala Lumpur and Selangor. The data was analyzed using SPSS and Structural Equation Modelling in SmartPLS. The results suggested that there is a significant relationship between SQ, PV and TR on CS. Besides, CS mediates the relationship between SQ, PV and TR with RI. The research has extended the body of knowledge in mobile shopping studies. The findings contribute valuable theoretical and managerial implications that can enhance mobile shopping services.

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Navigating privacy concerns through societal benefits: A case of digital contact tracing applications

Jahari

Hass

et al. 2022

J of Consumer Behaviour

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Digital contact tracing (DCT) applications, as a type of location‐based application, have been employed in many countries to help mitigate the spread of the COVID‐19 virus. However, the emergence of DCTs has amplified concerns over privacy issues as consumers are confronted with the ethical dilemma that arises regarding serving public and private interests. In other words, to what extent are consumers willing to negotiate their privacy concerns to gain perceived social benefits? Drawing on Social Exchange Theory as the theoretical lens to examine interpersonal relations between the government and consumers, this study investigates the extent to which consumers' perceived social benefits (e.g., reciprocity, trust, and reputation) mediate the relationship between privacy concerns and the intention to use DCT applications. Based on 269 usable responses, the results revealed that government trust was insignificant in mediating the relationship between privacy concerns and intention to use the DCT application. Rather, the expected reciprocal benefits and reputation enhancement were found to have significant mediating effects. Perceived government regulation was also found to moderate the relationship between privacy concerns and government trust. The paper concludes with suggestions for practitioners and policymakers on the plausible strategies to encourage the adoption of DCT applications.

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Repurchase intentions in Y generation: mediation of trust and e-satisfaction

Cited by 128 publications

References 58 publications

Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?

Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?

Repurchase Intention among Mobile Shoppers with Mediating Effect of Satisfaction on Mobile Shopping

Navigating privacy concerns through societal benefits: A case of digital contact tracing applications

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