Representation of “Other” in Russian and German Media Discourse

Abstract

The article is devoted to the opposition “we vs. they” in Russian and German linguistic cultures. Analysis of linguistic means representing this opposition allows identifying the national and cultural specificity of perception of the identified phenomena in nonrelative linguistic cultures. It is shown that the most frequently used strategies in the Russian and German media discourse are alteration and empathization. The most popular tactics and communicative turns of the particular strategies of representation of the “other” were exposed in the both media discourses. The discourse and contrastive analysis of Russian and German newspaper texts is used as the research method.