My colleague and then Society for Clinical Trials (SCT) board member Kay Dickersin called me in spring of 2003 to ask a favor: would I consider taking on the editorship of the society journal, Controlled Clinical Trials? I protested vigorously; too much time, I said, not enough help, no support, I had papers to write, etc, etc. All true, but I knew I would say yes. Editing had long been in my blood, and to be able to continue the strong journal tradition established by Curt Meinert, the founding editor, Janet Wittes and then Jim Neaton was too tempting. Now, 10 years and over 660 published articles later, I am glad I did.But had I known then what I was about to face, I might have demurred. Why? The society was in negotiation with the publisher Elsevier to renew the journal contract. A decision was soon to be madewith my concurrence -that we should jump ship. This meant that I was not about to take over Controlled Clinical Trials, but rather a new journal with a new name, no Medline listing, no impact factor, no institutional subscriptions, no articles in the queue, no staff, little money, and an empty Excel spreadsheet to manage articles that would somehow appear from somewhere.What we did have was a dedicated editorial boardall of whom moved to the new journal -and a society membership that provided the initial subscriber base and source of articles. Looking at the contents of the first issue, one sees what that meant: a lively and eclectic collection of articles and commentaries that still inform and entertain, every one written by someone in the SCT or a colleague. There was a mix of methodology; one on dynamic treatment regimens by Lavori and Dawson [1], three on data monitoring committees, two from the DAMO-CLES group (Data Monitoring Committees: Lessons, Ethics, Statistics) [2-4], a delightful retrospective and accompanying editorial on the Salk polio vaccine trial [5,6], and a very nice article on the groundbreaking model of 'coverage under evidence development' embodied by the National Emphysema Treatment Trial [7], followed by four terrific