Reported adolescent sexual norms and the development of a social marketing campaign to correct youth misperceptions

Messer, Lynne C.; Shoe, Erin; Canady, Megan; Sheppard, Barbara K.; Vincus, Amy A.

doi:10.1080/10796126.2011.539197

Cited by 11 publications

(7 citation statements)

References 32 publications

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“…These findings differ from prior research on peer norms, which has found that perceptions of norms influence intention to have sex and sexual behavior (Messer et al., ; Zimmer‐Gembeck & Helfand, ). However, it is important to note that two of the three items used to assess norms here do not directly address the decision to have sex, but instead address the importance of using contraception or waiting to become pregnant.…”

Section: Discussioncontrasting

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…Perceived social norms about sex and birth control among the peer group contributes to pregnancy rates (Messer, Shoe, Canady, Sheppard, & Vincus, ; Zimmer‐Gembeck & Helfand, ). Adolescents’ perceptions of peer norms related to sexual behavior have been shown to predict intention to have sex (Messer et al., ; Zimmer‐Gembeck & Helfand, ). Adolescents often underestimate healthy behaviors and overestimate unhealthy behaviors among their peers, and those who overestimate their peers’ sexual behaviors are more likely themselves to initiate sex in the following year (Messer et al., ).…”

Section: Introductionmentioning

confidence: 99%

“…Adolescents’ perceptions of peer norms related to sexual behavior have been shown to predict intention to have sex (Messer et al., ; Zimmer‐Gembeck & Helfand, ). Adolescents often underestimate healthy behaviors and overestimate unhealthy behaviors among their peers, and those who overestimate their peers’ sexual behaviors are more likely themselves to initiate sex in the following year (Messer et al., ). Similarly, adolescents who perceive that their peers do not use condoms or contraception are less likely to use these methods (Messer et al., ).…”

Section: Introductionmentioning

confidence: 99%

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New Opportunities in Teen Pregnancy Prevention: Identifying Individual and Environmental Differences Between Youth Who Abstain, Use Contraception, and Use No Contraception

Wright

Duffy²,

Kershner³

et al. 2015

J. Community Psychol.

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All youth are at risk for adolescent pregnancy, yet some are more at risk than others. Although risk and protective factors paradigms are certainly not new to the field, this research takes a multilevel ecological approach and seeks to specify the relative merit of individual-level factors compared to social environment factors for explaining sexual behavior. This research explores nuanced similarities and differences between youth who abstain from sex, those who are sexually active and report using contraception, and those who are sexually active and report no contraceptive use. Multivariate and logistic regression approaches highlight aspects of youths' individual characteristics and social environments that may have important influence on their sexual behavior. The regression models showed reliably predicted

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Section: Discussioncontrasting

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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New Opportunities in Teen Pregnancy Prevention: Identifying Individual and Environmental Differences Between Youth Who Abstain, Use Contraception, and Use No Contraception

Wright

Duffy²,

Kershner³

et al. 2015

J. Community Psychol.

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“…Nonetheless, a dearth of research exists using these strategies to address problem gambling behavior among college students and youth, compared to other risk behaviors such as tobacco use, unsafe sexual behavior, and substance abuse (Messer, Shoe, Canady, Sheppard, & Vincus, 2011;Scheier & Grenard, 2010;Scribner et al, 2011;Witkiewitz et al, 2014). In one of the few published studies in this area, McKinley and Wright (2012) discovered that college campus counselling services employed health communication messaging as an intervention strategy to address gambling among college students much less frequently compared to other common behaviors such as alcohol and other drug use.…”

Section: Introductionmentioning

confidence: 99%

A coordinated health communication campaign addressing casino and sports gambling among undergraduate students

Diehr¹,

Rule²,

Glassman³

et al. 2017

JGI

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Research has outlined many negative effects of disordered gambling. While gambling disorder exists among all US sociodemographic groups, college students are particularly vulnerable. This study describes a health communication approach commonly studied in the intervention of college behaviors such as risky alcohol/substance use and sexual activity. Specifically, two health communication messages targeting casino and sports betting disordered gambling were distributed at a Midwestern US public research university, and central intercept techniques were utilized to collect quantitative and qualitative data assessing student reception. Results revealed females preferred the casino message more than males (U = 4696.50, p o .05) and stated more often that the advertisement would appeal to friends (U = 4745.50, p o .05). Individuals who lost more money than they intended to lose 1-2 times understood the message more than those persons who never gambled (U = 946.50, p o .05) and those persons who never lost more than planned (U = 249.50, p o .05). Students who first gambled at ages 16-18 liked the casino message less than those students who first gambled at 13-15 (U = 208.00, p o .05) and the students who had never gambled (U = 1656.00, p o .05). For the sports betting message, the only significant association was between students' understanding of the advertisement and race/ethnicity (w 2 (5) = 14.095, p o .05). Based on our findings, we suggest a health communication approach might be effective to raise awareness about gambling disorder among college students. We recommend researchers develop targeted materials with support of college administrators to deter disordered gambling.Keywords: gambling disorders, college students, health communication, public health, college health

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Way2Go! Social marketing for girls' active transportation to school

Sauvage-Mar

Naylor

Higgins

et al. 2019

Preventive Medicine Reports

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Active transportation to school (ATS) is a recognized way to increase physical activity (PA). However, girls and young women do not regularly use ATS despite the many documented physical, mental, and community health benefits. Social Marketing (SM) may provide a framework for understanding girls' perspectives of and experience with ATS and inform messages for use in a public health marketing campaign. Focus groups with 79 girls between the ages of 7 and 15 were conducted in Spring 2017 in Victoria, Canada. Transcripts and poster data were initially categorized using the ‘4Ps’ from social marking (Product, Price, Place and Promotion). Participant groups were segmented into three age categories for designing tailored messaging. Thematic analysis revealed elementary school aged participants identified health and fun while middle school participants valued socializing and helping the environment as reasons for engaging in ATS. For secondary school students, ATS was seen as a way to become more independent. All three highlighted fun and enjoyment as important benefits of ATS, and suggested positive and lighthearted messaging. Segmenting into different audiences highlighted how campaign segmentation would resonate with different audiences based on core values and beliefs. Further segmentation of the audience could result in different core values and beliefs held by diverse groups.

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Reported adolescent sexual norms and the development of a social marketing campaign to correct youth misperceptions

Cited by 11 publications

References 32 publications

New Opportunities in Teen Pregnancy Prevention: Identifying Individual and Environmental Differences Between Youth Who Abstain, Use Contraception, and Use No Contraception

New Opportunities in Teen Pregnancy Prevention: Identifying Individual and Environmental Differences Between Youth Who Abstain, Use Contraception, and Use No Contraception

A coordinated health communication campaign addressing casino and sports gambling among undergraduate students

Way2Go! Social marketing for girls' active transportation to school

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