“…Coe et al, 2014; Ksiazek, 2015; Papacharissi, 2004; Prochazka et al, 2018; Santana, 2014), very few studies have focused on moderation of deviant comments, especially regarding examples of informal social control. Rather, previous studies have focused primarily on a formal social control perspective, as in the visibility of policies that express community norms (Kalch and Naab, 2017), the effect of different user verification and disclosure protocols (Cho and Kwon, 2015), or the role that the content of comments may have on experimental participants’ likelihood to report abusive comments (Kalch and Naab, 2017). This study deals primarily with forms of informal social control and a question that many sociologists have raised: What characteristics and factors encourage individuals to intervene to censure or attempt to stop deviant behavior in order to maintain informal social control in a community?…”