Replication research's disturbing trend

Evanschitzky, Heiner; Baumgarth, Carsten; Hubbard, Raymond; Armstrong, J. Scott

doi:10.1016/j.jbusres.2006.12.003

Cited by 234 publications

(167 citation statements)

References 14 publications

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“…The consequences of lack of research in the Zambian context entail that stakeholders have no basis for developing strategies and setting resource allocation priorities to improve service quality based on context specific conclusions. Therefore, this study has contributed to filling this contextual gap in knowledge, thus extending the generalisability of prior research conclusions and improving external validity (Eden, 2002;Miller & Bamberger, 2016;Evanschitzky et al, 2007). Indeed, the study has confirmed the applicability of the SERVPERF model in a collectivist, high power distance, feminine and lower middle income country like Zambia.…”

Section: Conclusion Contribution and Implicationssupporting

confidence: 58%

“…In fact, literature with a Zambian context is non-existent. Reproducibility and replicability are at the heart of science and critical to the development of knowledge in any scientific field (Evanschitzky et al, 2007). The Academy of Management Journal (AMJ), globally the top most journal in business and management research, indicates that replication research is important for enhanced confidence in existing knowledge even for seemingly well understood relationships.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Higher Education Quality and Student Satisfaction Nexus: Evidence from Zambia

Mwiya¹,

Bwalya²,

Siachinji³

et al. 2017

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This paper contributes to the service quality literature by applying the service performance (SERVPERF) model in an under-researched Zambian universities context. Therefore, it examines the influence of each service quality dimension on overall service satisfaction and behavioural intentions in terms of loyalty and positive word of mouth. Based on a quantitative correlational design, primary data were collected from 656 senior final year undergraduate students at one public university. The findings indicate that service quality performance dimensions (tangibility, reliability, responsiveness, empathy and assurance) are each significantly positively related to overall customer satisfaction which in turn affects behavioural intentions. For scholars, administrations and policy makers, the study shows that the service performance model is a valid and useful framework for assessing and monitoring how students form their service quality perceptions and behavioural intentions. This paper is the first to extend the service performance model of service quality into the under researched developing country context of higher education in Zambia.

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Section: Conclusion Contribution and Implicationssupporting

confidence: 58%

Section: Introductionmentioning

confidence: 99%

Higher Education Quality and Student Satisfaction Nexus: Evidence from Zambia

Mwiya¹,

Bwalya²,

Siachinji³

et al. 2017

View full text Add to dashboard Cite

show abstract

“…Although a previously validated and reliable data collection instrument was used (Evanschitzky, Baumgarth, Hubbard & Armstrong, 2007), further tests of validity and reliability were conducted using Cronbach's alpha and factor analysis, respectively. The supervisor as well as the pilot study were also consulted for inputs and recommendations in order to verify and ensure that the questionnaire complied with the guidelines and ethical requirements of research.…”

Section: Validity and Reliabilitymentioning

confidence: 99%

Viral Marketing Strategies and Customer Buying Behavioural Intentions at Retail Store in Johannesburg

Rukuni¹,

Shaw²,

Chetty³

et al. 2017

BMS

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The advent of viral marketing in South Africa has been supply focused and retail operators did not realise the importance of including customers' views during the creation of viral marketing strategies. Failure of these stores to incorporate customers' views during the crafting of viral marketing strategies, leads to ineffective viral advertising campaigns, product boycott and decrease in sales. Given the constant change in consumer needs and expectations, an understanding of customers' opinions towards viral marketing strategies adopted by a retail store in Johannesburg, has become a remarkable strategy to gain a competitive advantage. For that reason, it is important for retail stores to understand their customers' perceptions of viral marketing strategies. Based on this background, the purpose of this study was twofold: i) to assess customers' perceptions of viral marketing strategies, and ii) investigate how viral marketing strategies influence customers' buying behavioural intentions. A descriptive case study approach was conducted. A quantitative methodology, through which a structured questionnaire was also used to collect data from a sample of at least 172 customers at outlets of a retail store in Johannesburg. SPSS was utilised to conduct descriptive and multivariate analyses including factor analysis, correlations, and regression analyses. Results indicated that customers had negative perceptions towards viral marketing strategies tested. In addition, all the four predictor variables (informativeness, entertainment, irritation and source credibility) were found to be positively correlated to customer buying behavioural intentions. Recommendations and gaps for further research are also presented within the context of viral marketing theory.

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“…Twenty of the papers were extensions, with twelve of those conflicting with the original work and only three confirming the previous work. This study was extended in 2007 (Evanschitzky et al, 2007), with the authors noting that the editorial policies of some journals now encourage replication. However, they note "Results show that the replication rate has fallen to 1.2%, a decrease in the rate by half.…”

Section: Other Disciplinesmentioning

confidence: 99%