2017
DOI: 10.4236/ce.2017.87076
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Higher Education Quality and Student Satisfaction Nexus: Evidence from Zambia

Abstract: This paper contributes to the service quality literature by applying the service performance (SERVPERF) model in an under-researched Zambian universities context. Therefore, it examines the influence of each service quality dimension on overall service satisfaction and behavioural intentions in terms of loyalty and positive word of mouth. Based on a quantitative correlational design, primary data were collected from 656 senior final year undergraduate students at one public university. The findings indicate th… Show more

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Cited by 36 publications
(48 citation statements)
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References 52 publications
(95 reference statements)
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“…Based on the Statistical Package for Social Sciences (SPSS) data analyses, Table 1 shows the profile of the respondents with an average age of 22.92, and this is typical of undergraduate final year students in Zambian universities [11] [72]. To take into account potential gender differences in entrepreneurial intentions [22] [73], 57.9% of the sample represented male students and the rest female students (42.1%).…”
Section: Methods and Measurementmentioning
confidence: 99%
“…Based on the Statistical Package for Social Sciences (SPSS) data analyses, Table 1 shows the profile of the respondents with an average age of 22.92, and this is typical of undergraduate final year students in Zambian universities [11] [72]. To take into account potential gender differences in entrepreneurial intentions [22] [73], 57.9% of the sample represented male students and the rest female students (42.1%).…”
Section: Methods and Measurementmentioning
confidence: 99%
“…According to Saravanan [1] factors that can increase the satisfaction level of customers are knowledgeable employees, friendly employees, helpful employees, better service quality and quick service. Mwiya et al, [13] recommended that quick and timely response of the employees can increase the level of customers' satisfaction. Jiewanto et al, found that employees' knowledge and courtesy can inspire trust and confidence of the student's which has a significant effect on level of satisfaction.…”
Section: Evaluation Of Service Quality and Student's Satisfactionmentioning
confidence: 99%
“…Assessment of factors which affect Student Satisfaction upon Service Delivery in the newly established universities in Sri Lanka (Wijesiri, 2016). In Zambia, in higher education, service quality performance dimensions (tangibility, reliability, responsiveness, empathy and assurance) are positively significant with overall customer satisfaction (Mwiya, et al, 2017).…”
Section: Student Satisfactionmentioning
confidence: 97%