2011
DOI: 10.1590/s1415-65552011000200011
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Réplica 1 - o que é um ensaio?

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Cited by 7 publications
(4 citation statements)
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“…According to Meneghetti (2011: p. 321), the essay constitutes the "permanent relationship between subject and object, a coming to be constituted by the interaction of subjectivity with the objectivity of those involved". Another definition proposed by Barros (2011), which dialogues with Meneghetti (2011), presents the theoretical essays as "interpretations that the author offers to the reader, thus seeking a starting point for dialogue and debate" (Barros, 2011: p. 334). The author adds that the theoretical essay "has, therefore, a strongly dialogical nature, is a process of meaning construction in which those involved are co-authors of a content negotiated and made effective in the act of textual formulation and reception" (Barros, 2011: p. 334 ).…”
Section: Methodologiesmentioning
confidence: 99%
“…According to Meneghetti (2011: p. 321), the essay constitutes the "permanent relationship between subject and object, a coming to be constituted by the interaction of subjectivity with the objectivity of those involved". Another definition proposed by Barros (2011), which dialogues with Meneghetti (2011), presents the theoretical essays as "interpretations that the author offers to the reader, thus seeking a starting point for dialogue and debate" (Barros, 2011: p. 334). The author adds that the theoretical essay "has, therefore, a strongly dialogical nature, is a process of meaning construction in which those involved are co-authors of a content negotiated and made effective in the act of textual formulation and reception" (Barros, 2011: p. 334 ).…”
Section: Methodologiesmentioning
confidence: 99%
“…O método empregado confere a este trabalho características de um Ensaio Teóricotexto para discutir determinado tema, de relevância teórica e científica, com embasamento teórico em livros, revistas, artigos publicados, entre outros (Meneghetti, 2011). Considera a exibição das ideias e pontos de vista dos autores sobre determinado tema, buscando originalidade na abordagem, sem, contudo, explorar o tópico de forma exaustiva (De Barros, 2011).…”
Section: Metodologiaunclassified
“…This article follows the spirit of reflection and dialogue of theoretical essays (Barros, 2011;Bertero, 2011;Meneghetti, 2011a;2011b). We introduce our objectives, explore the emergence of omnichannel marketing, and define key customer concepts.…”
Section: Introduction Introductionmentioning
confidence: 99%