Repercussions of promoting an ideology of consumption: consumer misbehavior

Fullerton, Ronald A.; Punj, Girish

doi:10.1016/s0148-2963(02)00455-1

Cited by 333 publications

(355 citation statements)

References 22 publications

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“…Whereas the 'darker side' of CB has attracted increasing attention in marketing and management more widely, it has to date received limited attention within the context of tourism. Fullerton andPunj (2004, p. 1239) define consumer misbehaviour as 'behavioural acts by consumers, which violate the generally accepted norms of conduct in consumption situations' and thus represent 'the dark, negative side of the consumer'. Past research on customer misbehaviour, such as shoplifting, is primarily motivated by the high economic cost of such acts, whereas contemporary studies are turning to the drivers and outcomes of 'dysfunctional' customer behaviour, such as that of belligerents and vandals, which is often non-economically motivated (Fisk et al, 2010).…”

Section: Consumer Misbehaviourmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

554

333

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Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996). It is 'concerned with all activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these actions' (Engel, Blackwell, & Miniard, 1995, p. 4). CB remains one of the most researched areas in the marketing and tourism fields, with the terms 'travel behaviour' or 'tourist behaviour' typically used to describe this area of inquiry. Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) Tourism, 2014 Vol. 17, No. 10, 872 -909, http://dx.doi.org/10.1080/13683500.2013 four concepts (ego-involvement, loyalty and commitment, family decision-making and novelty-seeking) in an attempt to methodologically advance CB in tourism studies.A lack of comprehensive reviews is not only due to the extensive breadth of the topic area itself, but also because travel behaviour is generally considered as a continuous process that includes varied yet inter-correlated stages and concepts that cannot always be analysed separately (Mill & Morrison, 2002). Tourism researchers have reviewed individual concepts (e.g. Riley, Niininen, Szivas, & Willis, 2001, on loyalty), specific influences (e.g. Moutinho, 1993, on social influences on CB), and particular research contexts (e.g. Hong, Lee, L...

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Section: Consumer Misbehaviourmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

554

333

View full text Add to dashboard Cite

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“…This is because, in a highly-connected sharing market, the sense of reciprocity and community belonging is not only instrumental to market promotion, but also essential for maintaining the network effects, ensuring positive usage outcome, sustaining active participation, and preventing participants' misbehavior [30]. Some researchers argue that users in the sharing systems are prone to abuse rules or misbehave-engaging in theft, vandalism, and free riding, for example-through deliberately acting against the commonly accepted or set rules, or taking advantage of loopholes in the system and damaging trust [31,32]. Therefore, regulation of users toward sustainable value co-creation behavior is crucial to mitigate possible negative actions, manage the commercial sharing systems effectively and improve the welfare of the whole community [33][34][35].…”

Section: Prosumer Value Co-creation and Social Innovation In The Shamentioning

confidence: 99%

Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike

et al. 2017

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Abstract:The disruptive rise of the sharing economy has inspired multiple social innovations embodying significant potential towards achieving urban sustainability in crucial areas like low-carbon mobility. Increasingly, consumers in such sharing systems participate in activities of value co-creation together with firms and peers, such as through enforcing rules that help maintain trust and reciprocity. Why do people choose to invest their time and energy in co-creating values that may benefit wider social and environmental sustainability in the sharing economy? This study addresses this question through an analysis of an emerging shared mobility community, the innovative socio-economic relationships it has spawned, and the cultural and cognitive forces that underpin these new forms of economic organization and value creation in relation to sustainability. Through a mixed method case study of a newly emerged free-floating bike sharing system in China, called Mobike, the paper explores the main enabling factors which is transforming people from passive product/service receivers to active value co-creators in the sharing economy, such as self-efficacy, cognition of duty, anticipated awards and learning processes. The paper argues that business, social and government organizations may leverage these enabling factors to achieve a more sustainable sharing business and society. Finally, based on quantitative and qualitative data analysis, the article proposes a value co-creation framework between users and firms that involves a clear social learning process on the one hand, and has strong links with social innovations towards sustainability, on the other.

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“…More precisely, when consumers aim to both restore fairness and improve their situation by modifying their inputs and outcomes, they may engage in self-compensatory act. The motives underlying a desire for reparation and compensation may lead consumers to engage in dishonest behavior with the aim of administering justice by themselves, so it is important to understand consumers' intentional dishonest behaviors, which are seen as major challenges for firms from different sectors and industries (Fisk, Grove, Harris, Keeffe, Daunt, Russell-Bennett, and Wirtz, 2010;Fullerton and Punj 2004).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Consumer-brand relationships under the effect of consumer dishonest behavior

Isiksal¹,

Karaosmanoğlu²

2018

Pressacademia

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Purpose-This study aims to investigate the relationship between consumers' feeling of befooled and their relationship with the brand. It argues that when consumers react back to the wrongdoing brand by behaving dishonestly, they feel guilty so that they need to compensate for the post feelings of guilt by establishing stronger relationships with the brand. Methodology-This paper adopts a 2 (befooled) X 2 (ambiguity) factorial experimental design and moderated mediation (Hayes' (2013) PROCESS macro) to test causal relationships. It conveniently gathers 257 responses via Amazon Mechanical Turk (MTurk).Findings-This study reveals that when a brand does wrong to its customers, they engage in punitive behaviors. However, post feelings of guilty turn their brand attachment into positive and repair their commitment. Moreover, situational ambiguity nurtures consumers' dishonesty and hence increases feelings of guilt, which work in favor of consumer-brand relationship reparation. Conclusion-Overall, this paper reveals that negative instances may lead to repairing consequences for the consumer-brand relationships.

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Repercussions of promoting an ideology of consumption: consumer misbehavior

Cited by 333 publications

References 22 publications

Consumer behaviour in tourism: Concepts, influences and opportunities

Consumer behaviour in tourism: Concepts, influences and opportunities

Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike

Consumer-brand relationships under the effect of consumer dishonest behavior

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