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This is a pioneering study that looks at the “mind” of the customer, to investigate how different ideas and messaging drive the consumer's comfort level regarding the use of RES, and the future of their energy consumption and transitional needs. This is a multi‐disciplinary study incorporating public policy and marketing together with practical application.Castro‐Lacouture and Roper (2009) sought to investigate sources of renewable energy into the everyday operation of federally owned facilities in the United States. The goal is to present comparisons of existing US federal buildings and analyze the savings and methodologies for acceptance of each project for the use of building and project managers within the US federal government or other researchers interested in similar analysis.…”