“…Results communication: Here, BMMLs are primarily used to communicate the results of a study in the form of business model prototypes. Scholars suggest, for example, different business models for the publishing industry (Standing, Tian, Martin, & Deng, 2008), for mobile phone providers (Lin et al, 2010), or photovoltaic facilities (Lam & Yu, 2016). More recently, scholars often propose business model prototypes for new technologies (e.g., Metallo et al, 2018;Polydoropoulou et al, 2020;Derks et al, 2018) or sustainability (e.g., França et al, 2017;Heyes et al, 2018;Lopez et al, 2019) in these studies.…”