“…Development of modern virtual social environments and emergence of new forms of interaction with users not only contributes to the educational and socialization processes (Goncharova, Pronchev, et al, 2017;Malik, 2021;Soltovets et al, 2021) and establishment of the open society (Agapov & Pronchev, 2018;Zhebit, 2021) but also affects individual human behavior and adaptation in the virtual social environment (Pronchev, Monakhov & Kovalchuk, 2016;Pronchev, Monakhov, Proncheva & Mikhailov, 2018). The media space and effects it has on people as a new form of communication are the subject of research for many authors (Kuznetsova, 2021;Semilet, Fotieva & Ivanov, 2021;Podolian, 2021).…”