“…Priming studies typically present a word (the “event”); a later apparently unrelated test presents the same word for a test of knowledge retrieval, with the result that knowledge retrieval is affected by the earlier event presentation. Our prior modeling (e.g., Malmberg & Shiffrin, 2005; Schooler, Shiffrin, & Raaijmakers, 2001; Shiffrin & Steyvers, 1997; Wagenmakers et al, 2003) and SARKAE account for these effects through a process in which the lexical trace for a given word is augmented by study of that word (the “prime”): When a word is studied an event memory is formed, but in addition, novel features of the event, such as the context of the experimental setting, are added to its lexical representation. When that word is later presented in a task requiring retrieval from knowledge (such as naming, perceptual identification, lexical decision), the context tends to be similar to that at study, increasing the match of the probe cues to the lexical trace, enhancing and/or biasing retrieval and predicting the priming results.…”