Remembering disaster: Since the media do, so must public relations

Courtright, Jeffrey L.; Slaughter, Gerald Z.

doi:10.1016/j.pubrev.2007.01.001

Cited by 7 publications

(2 citation statements)

References 9 publications

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“…A company, for example, may be forced to grapple with the fallout from a crisis for many years after its conclusion. As Courtright and Slaughter (2007) noted:…”

Section: Crisis Phasesmentioning

confidence: 94%

Regaining Altitude: A Case Analysis of the JetBlue Airways Valentine's Day 2007 Crisis

Efthimiou

2010

The Handbook of Crisis Communication

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Valentine's Day 2007 changed the course of history for JetBlue Airways. The upstart low-fare airline-which had enjoyed unprecedented acclaim from customers and industry observers since its launch in 2000-suddenly found itself in the midst of a major operational catastrophe. A winter storm that enveloped the New York metropolitan region and JetBlue's hub at John F. Kennedy International Airport left hundreds of the company's passengers stranded aboard planes on the tarmac, some for as many as ten hours. Hundreds more waited in vain in the terminal for flights that the airline would eventually cancel. The flight disruptions at JFK plunged JetBlue's entire operation into chaos, forcing the carrier to cancel more than one thousand flights over a six day period. This thesis project describes the corporate crisis communication measures implemented by JetBlue Airways to repair its reputation. iv ACKNOWLEDGMENTS The author would like to extend his heartfelt gratitude to the members of his thesis project committee for their involvement and encouragement. In addition, he would also like to express his appreciation to the members of JetBlue Airways' Corporate Communications group and founder David Neeleman, who graciously shared their time and insights to help the author complete this project. Finally, the author would like to thank his parents and especially his wife, Mary. Without their faith and support, this experience would not have been possible. v

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“…A company, for example, may be forced to grapple with the fallout from a crisis for many years after its conclusion. As Courtright and Slaughter (2007) noted:…”

Section: Crisis Phasesmentioning

confidence: 94%

Regaining Altitude: A Case Analysis of the JetBlue Airways Valentine's Day 2007 Crisis

Efthimiou

2010

The Handbook of Crisis Communication

View full text Add to dashboard Cite

show abstract

“…Yet, despite a call for studies of corporate communication that employ discourse conventions, genres, and other rhetorical concepts in a prospective manner (eg Smudde, 2004 ), we have found no studies of corporate communication criticism that lead to concerns for message design (for one exception, cf. Courtright and Slaughter, 2007 ). Only one experimental design ( Coombs and Schmidt, 2000 ) has tested Benoit's (1995a) image repair typology of apologetic strategies, but the study stops short of offering recommendations (cf.…”

Section: Genre Theory Writing Conventions and Discourse Communitiesmentioning

confidence: 99%