Leveraging Organizational Innovation for Strategic Reputation Management

Courtright, Jeffrey L.; Smudde, Peter M.

doi:10.1057/crr.2009.18

Cited by 40 publications

(32 citation statements)

References 62 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Consumers are more likely to maintain a long-term relationship with firms that have a good reputation and corporate image (Keller, 2003). A good corporate reputation can help to improve the economic business value of companies (Courtright & Smudde, 2009;Taghian, D'Souza, & Polonsky, 2015). Due to the valuable contributions of good corporate reputation to economic performance of companies, reputation is seen as indispensable to corporate strategy (Liu, Wang, & Chen, 2009;Taghian et al, 2015), and for that matter, CSR strategy.…”

Section: Mediation Role Of Corporate Reputation On Csr Strategy Andmentioning

confidence: 99%

Corporate social responsibility strategy and economic business value of multinational companies in emerging economies: The mediating role of corporate reputation

Abugre

Anlesinya

2019

Bus Strat Dev

View full text Add to dashboard Cite

Corporate social responsibility (CSR) and business value of multinational corporations are significantly tied to corporate reputation. In this work, we investigated the mediating influence of corporate reputation of multinational companies (MNCs) on their CSR strategy and economic business value. The study adapted a quantitative methodology with a sample of respondents from multinational corporations in Ghana—an emerging economy. Drawing from 267 employees of MNCs in Ghana, a structural equation modelling and bootstrapping analysis are used to assess the hypothesised relationship. The results showed that CSR strategy positively and significantly predicts economic business value and corporate reputation of MNCs. Findings also showed that corporate reputation mediates the relationship between CSR strategy and economic business value of MNCs operating in emerging economies. This study suggests that good corporate reputation significantly influences MNCs' strategy in corporate responsibility and economic business value. Thus, management of MNCs can enhance their corporate business objectives through sustainability practices.

show abstract

Section: Mediation Role Of Corporate Reputation On Csr Strategy Andmentioning

confidence: 99%

Corporate social responsibility strategy and economic business value of multinational companies in emerging economies: The mediating role of corporate reputation

Abugre

Anlesinya

2019

Bus Strat Dev

View full text Add to dashboard Cite

show abstract

“…something is provided for the market to meet what is lacking in it). In other words, innovation is both communicated and perceived (Courtright and Smudde, 2009). …”

Section: Perceived Innovationmentioning

confidence: 99%

Relationships among Components of Insurance Companies and Services’ Quality

Šebjan

Tominc

2014

Organizacija

View full text Add to dashboard Cite

Background and Purpose: An increasing number of insurance companies and the intensity of competition in this field require research on customer perceptions of the components of insurance services and insurance company. The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the innovation, reputation, adequacy of premium, and adequacy of information about the coverage of insurance services. Design/Methodology/Approach: The research model was tested with structural equation modelling (SEM) with a sample of 200 Slovenian users of insurance services. Results:The results indicated that higher perceived innovation of insurance company was associated with higher perceived reputation of insurance company. In addition, higher perceived reputation of insurance company was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services. Conclusion:The original contribution of this article is also the highlighting of relationship between perceived reputation of insurance company, perceived adequacy of information about the insurance premium and perceived adequacy of information about the coverage of insurance services.

show abstract

“…Carvalho (2004) argued that successful organizations had a good performance in public relations and extensive communication with the stakeholders (11). Also, Courtright and Smudde showed that the use of communications and perceptions plays an important role in creating innovation to improve the reputation management (12). Bround (2006) states that studies on brand identity and brand image include the two organizational and individual levels; the goal of the individual level is to know about the opinions of stakeholders about an organization (13).…”

Section: Introductionmentioning

confidence: 99%

“…Brand identity and image are closely related to the organizational reputation and therefore, they are sometimes considered the same and this can be confusing. The definition of reputation depends on the way that other key elements, such as the brand identity and image are defined; reputation is often considered synonymous with the image (12). Tracey (2014) identified some of the obvious constraints on corporate reputation; among these is the confusion and contradiction in the concept of reputation and its close relationship with some of other subjects, including the brand image and identity (14).…”

Section: Introductionmentioning

confidence: 99%

“…The findings of Courtright and Smudde (2009) indicated that there is a relationship between the public relations and message content and the brand identity and image to enhance the organizational reputation. Hence, the image that audiences have from a corporation' brand should be upgraded (12). In order to enhance the reputation and brand image, football clubs are trying to promote their cultural, social, and economic status (16).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Modeling the Competitive Advantage of Iranian Soccer Clubs Based on the Team Reputation Considering the Satisfaction Level of Fans of the Selected Teams

Deheshti

Azimzadeh

Mirzazadeh

et al. 2019

AASSJ

View full text Add to dashboard Cite

Background. Today, all the fields, including science, business, industry, and sports, are influenced by the profound and sustained changes. New rules arise every day; organizations, especially sports clubs, are in an endless struggle to gain competitive advantage in the battle for survival and power stealth. The main function of competitive advantage is to guarantee the survival of organizations, so that they can succeed in their path to developments. Objectives. This study is a field research aimed to model the competitive advantage of Iranian Soccer Clubs based on the team reputation considering the satisfaction level of fans. Methods. The statistical population of the study included the fans of the teams of Iranian Premier League (2017-2018), among which 384 fans were selected as the sample. The measurement tool included the questionnaires of the public relations, brand image and identity, satisfaction, team reputation, and competitive advantage. Validity and reliability of the questionnaires were confirmed by experts using the Fuzzy Delphi Method (FDM) and Cronbach's alpha test. The descriptive statistical tests including the central tendency, dispersion, and inferential statistics (the structural equation test) were used for data analysis. SPSS software version 19 was used for the descriptive analysis and LISREL software for the analysis of the structural equation modeling. Results. The variables of public relations, brand identity, and brand image have a positive and significant effect on the team reputation. Also, satisfaction level of fans has a positive and significant effect on the competitive advantage of soccer clubs. Conclusion. The findings confirmed the significance of the conceptual model of the research. However, more studies should be conducted to identify other dimensions influencing the competitive advantage of teams.

show abstract

Leveraging Organizational Innovation for Strategic Reputation Management

Abstract: Writing conventions and communication genres

Cited by 40 publications

References 62 publications

Corporate social responsibility strategy and economic business value of multinational companies in emerging economies: The mediating role of corporate reputation

Corporate social responsibility strategy and economic business value of multinational companies in emerging economies: The mediating role of corporate reputation

Relationships among Components of Insurance Companies and Services’ Quality

Modeling the Competitive Advantage of Iranian Soccer Clubs Based on the Team Reputation Considering the Satisfaction Level of Fans of the Selected Teams

Contact Info

Product

Resources

About