Religiosity, monitoring and consumer self‐control

Minton, Elizabeth A.

doi:10.1111/ijcs.12451

Cited by 7 publications

(5 citation statements)

References 51 publications

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“…Additionally, our research contributes to the growing body of literature on religion's influence on consumption and response to marketing messaging (Hamelin et al, 2018;Mathras et al, 2016;Minton, 2015Minton, , 2018Muralidharan et al, 2017;Zehra & Minton, 2019), highlighting a need to better understand how religion and emotions come together in understanding consumer response to different message vehicles. Specifically, we explored the interesting conceptual distinction between passively and actively viewed marketing communications, stemming from prior research distinguishing between consumers' response to passive versus active information exposure (Higgs et al, 2009;Schneider & Currim, 1991;Talke & Heidenreich, 2014).…”

Section: Theoretical Contributionsmentioning

confidence: 76%

Holiday advertising versus gift cards: Influence of religiosity on retailer evaluations

Taylor

Minton

2020

Int J Consumer Studies

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This research examines how consumers' religiosity influences response to marketing communication mediums that are viewed either actively (e.g., holiday gift cards that are actively sought out) versus passively (e.g., holiday ads that a consumer is passively exposed to). Using an experimental method, this research first shows that consumer religiosity positively influences retailer evaluations. Next, this research examines how an actively viewed marketing communication (using the context of holiday gift cards) versus a passively viewed marketing communication (using the context of holiday ads) influences consumers' evaluations of retailers and the explanatory mechanisms underlying those evaluations. Results show that consumers with higher extrinsic religiosity have higher pride in response to gift cards as opposed to ads, which leads to higher retailer evaluations. In contrast, consumers with higher intrinsic religiosity have lower guilt in response to gift cards as opposed to ads, which also leads to higher retailer evaluations. These findings are discussed in relation to the literature on pride and guilt and build off belief congruence theory. Additionally, implications for marketers and retailers are identified.

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Section: Theoretical Contributionsmentioning

confidence: 76%

Holiday advertising versus gift cards: Influence of religiosity on retailer evaluations

Taylor

Minton

2020

Int J Consumer Studies

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“…Religiosity influences consumers’ willingness to accept premium prices and willingness to adopt pro‐environmental behaviour (Hwang, 2018; Minton et al., 2018; Roshani Perera & Rathnasiri Hewege, 2018). The self‐control behaviour of customers is also influenced by religiosity (Minton, 2018), the effectiveness of marketing communication activities is also dependent on religiosity. Choi et al.…”

Section: Findings and Discussionmentioning

confidence: 99%

Islamic marketing: A literature review and research agenda

Mamun

Strong

Azad

2020

Int J Consumer Studies

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This study adopts a novel approach by combining two complementary tools: bibliometric method of scientific mapping and content analysis of 113 published articles on Islamic Marketing (IM) to provide a comprehensive review of IM literature and pinpoints potential research areas. Results reveal that earlier studies have only examined multiple facets of IM while keeping theoretical perspective almost untouched. Results also highlight the concentration of publications to Islamic‐specific journals, restricting its focus to minimum issues of IM, thereby exerting limited influence on greater business community. This study reveals five distinct areas within IM research: (a) Theoretical aspects of IM and Muslim consumers, (b) IM ethics and practices, (c) Halal logistics and Consumer behaviour, (d) IM Communications, and (e) IM strategies & Globalization. Thus far, studies have predominantly investigated these IM aspects while the other areas remain relatively under‐researched. Potential research agenda in the IM literature emerge that present avenues for future research, namely to: (a) examination of process, physical evidence and performance elements of marketing mix and (b) examination of IM mix for ensuring customer and religious satisfaction apart from other future research areas identified in this study.

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“…As such, it seems plausible that this perspective would apply to crimes against wildlife as well. Similar research shows that religious consumers place greater priority on behaviors outside of animals and the environment, such that relationships with others and God are given higher priority (Heleski et al, 2005; Hui et al, 2014; Minton, 2018). In instances where crimes against wildlife and preservation of these relationships collide, consumers higher in religiosity may be more likely than those with lower levels of religiosity to commit crimes against wildlife.…”

Section: Introductionmentioning

confidence: 87%

Reducing crimes against wildlife through promoting animal–human continuity beliefs: The role of consumers' religiosity

Minton

2020

Psychology and Marketing

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Wildlife crime is a worldwide issue, but marketing research has been mostly silent on the topic. In particular, research has yet to understand how a consumer's level of religiosity may help to explain views toward and participation in crimes against wildlife. Thus, through three studies, these challenges are addressed. Study 1 shows that religiosity positively influences acceptability views and participation in crimes against wildlife, and this relationship is mediated by animal–human continuity beliefs (i.e., believing animals and humans are one of the same). Study 2 primes religion to show that religiously primed consumers are more likely to view crimes against wildlife as acceptable, thereby supporting religiosity as a primary mechanism in explaining crimes against wildlife. Additionally, animal–human continuity beliefs again mediate this relationship, with religiously primed consumers reporting lower animal–human continuity beliefs. Lastly, Study 3 provides practical implications through marketing messaging aimed at reducing attitudes toward and participation in crimes against wildlife. Findings reveal that religious‐based messaging is the most effective. Findings build on belief congruence theory and provide implications for marketing practice and the preservation of wildlife.

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Religiosity, monitoring and consumer self‐control

Cited by 7 publications

References 51 publications

Holiday advertising versus gift cards: Influence of religiosity on retailer evaluations

Holiday advertising versus gift cards: Influence of religiosity on retailer evaluations

Islamic marketing: A literature review and research agenda

Reducing crimes against wildlife through promoting animal–human continuity beliefs: The role of consumers' religiosity

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