Reliability and Validity of Consumers’ Decision Making Investigation of Safe Street Food Purchasing, Pilot Study in Nakhon Si Thammarat, Thailand

Khongtong, Jatuporn; Karim, Shahrim Ab; Othman, Md. Nor; Bolong, Jusang

doi:10.7763/ijssh.2015.v5.471

Cited by 4 publications

(7 citation statements)

References 24 publications

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“…al., (2006), Faktor individual (internal) terdiri dari (1) Sumber daya konsumen Waktu, uang dan perhatian merupakan sumber daya yang dimiliki konsumen yang digunakan dalam setiap situasi pengambilan keputusan (2) Keterlibatan merupakan tingkat dari kepentingan atau ketertarikan personal yang ditimbulkan oleh stimulus dalam situasi tertentu. Khongtong (2014) mengemukakan bahwa keterlibatan konsumen sebagai sumber untuk menjelaskan perbedaan kadar usaha mental dan fisik dari seorang kosumen terhadap keputusan yang dibuatnya. Keterlibatan yang tinggi mengarah kepada pemecahan masalah diperluas yang berarti pencarian dan penggunaan informasi yang aktif, memproses informasi secara hati-hati, mempertimbangkan dan mengevalusi banyak atribut produk sebelum membentuk keyakinan.…”

Section: Consumer Decision Making Processunclassified

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Faktor-Faktor yang Mempengaruhi Consumer Decision Making Process (Studi Kasus Rumah Makan Bebek Sinjai Madura)

Hidayat

2017

JIEMS

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The object of this study is RM Bebek Sinjay in Bangkalan Madura. The method used is the path analysis to see and analyze the variables model of consumer decision making process. The results showed that the purchasing decisions of consumers RM Bebek Sinjay accordance with the stages model of consumer decision making process. Variable problem recognition, information search, alternative evaluation and purchase decision has a significant influence in shaping the research model. Research variables have mutually reinforcing positive values in shaping the research model. RM Bebek Sinjay should consider the balance of the variables that make up the model of consumer decision making process if it is to retain its consumers. Recommended marketing strategy is to open new branches, improve product quality and service as well as improve product innovation.Consumer decision making process, problem recognition, information search, alternative evaluation, path analysis and internal sources. PENDAHULUANSebelum membeli suatu produk atau jasa, umumnya konsumen melakukan evaluasi untuk melakukan pemilihan produk atau jasa. Evaluasi dan pemilihan yang digunakan akan menghasilkan suatu keputusan. Pengambilan keputusan sendiri merupakan sebuah proses yang terdiri dari beberapa tahap, yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif sebelum pembelian, pembelian, konsumsi, dan evaluasi alternatif sesudah pembelian (Engel, et. al., 2006). Pengambilan keputusan membeli merupakan keputusan konsumen tentang apa yang hendak dibeli, berapa banyak yang akan dibeli, di mana akan dilakukan, kapan akan dilakukan dan bagaimana pembelian akan dilakukan (Burke, 2002). Nordvall (2014) mengemukakan bahwa proses keputusan pembelian merupakan tahap-tahap yang dilalui pembeli dalam menentukan pilihan tentang produk dan jasa yang hendak dibeli. Ahli lain menyatakan bahwa pengambilan keputusan konsumen adalah proses pengintegrasian yang mengkombinasikan pengetahuan untuk mengevaluasi dua atau lebih perilaku alternatif dan memilih salah satu diantaranya (Han, et. al., 2014). Reje dan Dreger (2014) mengatakan bahwa keputusan sebagai seleksi Penulis Abstract KeywordsFaktor-faktor yang Mempengaruhi.……… JIEMS

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Section: Consumer Decision Making Processunclassified

“…Konsumen yang membeli suatu produk secara berulang-ulang maka informasi yang sudah tersimpan di otak sudah cukup untuk menghasilkan keputusan pembelian. (Khongtong, et. al., 2014) Bila informasi yang didapat kurang memadai, maka konsumen bisa mendapat informasi melalui external search.…”

Section: Persamaan Path Information Searchunclassified

Faktor-Faktor yang Mempengaruhi Consumer Decision Making Process (Studi Kasus Rumah Makan Bebek Sinjai Madura)

Hidayat

2017

JIEMS

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“…The healthiness of street food meals is not only a result of its constituents, but it is also partly a result of the individual handlers who prepare and serve the food, i.e., street food vendors (Hossen et al, 2021). These vendors have not yet broadly embraced their roles in enhancing population and environmental health of the food system (Khongtong et al, 2014; Kolanowski et al, 2020). A report by WHO (2019c), has shown the nutritional inadequacy of street meals due to poor food preparations as conducted by vendors.…”

Section: Introductionmentioning

confidence: 99%

Perception and attitudes of street food vendors toward the healthiness of meals prepared and sold in Dodoma

Basheikh

Jumbe

Kulwa

2023

Food Science & Nutrition

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Consumption of street meals among urban dwellers has become inevitable, especially in low‐ and middle‐income countries. It has been linked to higher incidence of dietary‐related diseases. Vendors' perceptions and attitudes toward the healthiness of meals can influence nutritional quality of the offered meals. Therefore, the study aimed to assess perceptions and attitudes of vendors toward healthy and unhealthy meals as well as the healthiness of meals they prepare and sell. A cross‐sectional study was carried out among 384 street food vendors. Face‐to‐face interviews were conducted using semistructured questionnaire. Pearson Chi‐square test and logistic regression analysis were used in comparing and testing for the association of perceptions and attitudes to vendors' characteristics. Street food vendors that took part in this study demonstrated good perceptions based on what they perceived to be healthy meals (58.33%) and positive attitudes (95.57%) toward preparation and provision of healthy meals. Perceptions were associated with sex (p = .007), education level (p = .002), and investment cost (p = .000). Results from logistic regression showed that better perceptions of healthy meals were associated with being female (OR = 2.46, p‐value < .031), having higher education (OR = 11.88, p‐value < .042), and vending experience of 1–5 years and more than 5 years (OR = 3.17, 2.95, p‐value < .019, .039, respectively) while having moderate investment cost showed significant lower chances of having better perceptions (OR = 0.33, p‐value < .001). Attitudes were associated with sex (p = .002), age (p = .002), marital status (p = .013), education (p = .009), and vending experience (p = .008). Female vendors, having 25 years of age and above, living with partners, with tertiary education, and having vending experience of more than 1 year had shown to have more positive attitudes toward healthy meals. Generally, street food vendors had good perceptions and attitudes toward healthy meals. This implies possible room for change and adoption of better ways of preparing meals. These findings could be used as a stepping stone in improving nutritional and healthy quality of street meals. Increased efforts are needed on the inclusion of nutritional aspects of healthy meals as they were merely considered by vendors. Future interventions on these vendors should focus more on male vendors, vendors with little vending experience, and little education as they had shown to have relatively poorer attitudes and perceptions compared to other groups.

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“…A recent study investigating consumer behavior using the phenomenology approach was performed with only five respondents through a qualitative analysis [22]. Similarly, street food studies in other countries have focused on safety [9,[23][24][25], street food perception [26], trade [27], tourism [28,29], and safe food purchasing [30]. From a developing country perspective, Alimi [23] provided further insights into the business perspectives and safe food practices among the vendors of street foods.…”

Section: Introductionmentioning

confidence: 99%

“…However, their study was focused only on urban food systems, psychological assessments of entrepreneurial aspects, the marketing mix for business development, and the promotion of tourism traffic. Only the study of Khongtong et al [30] was deemed to be closely related to the objective of closing the gap in this study. They focused on consumer behavior, but only performed their decision-making investigation in Thailand.…”

Section: Introductionmentioning

confidence: 99%

The Perception of Food Quality and Food Value among the Purchasing Intentions of Street Foods in the Capital of the Philippines

Tacardon,

Ong,

Gumasing

2023

Sustainability

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Transformations in modern lifestyles have caused changes in people’s food consumption, elevating the status of street foods to one of the favored choices. However, very few studies have been dedicated to investigating why street foods have become a popular choice among consumers. This study aimed to apply a modified version of the original theory of planned behavior (TPB), which includes domains affecting the intention to purchase while adding perceived food quality and value together with convenience. A total of 1361 respondents answered a survey based on the extended TPB constructs. Focusing on college graduates in the country, Structural Equation Modeling was utilized for the statistical analysis. Convenience proved to have the highest indirect effect on the intention to purchase street foods, explaining street foods’ ubiquitous and patronized image—which affected the TPB domains. This was followed by perceived food quality, which also had a significant direct effect on the behavioral domains and a higher indirect effect on street food purchase intention than perceived food value. Further discussion on the effect between behavioral domains was presented. This study also provided recommendations that street food vendors, the government, related private businesses, and consumers themselves can use to improve a sustainable community and businesses. In conclusion, this study contributes to the limited literature and promotion of purchasing and consuming street foods.

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Reliability and Validity of Consumers’ Decision Making Investigation of Safe Street Food Purchasing, Pilot Study in Nakhon Si Thammarat, Thailand

Cited by 4 publications

References 24 publications

Faktor-Faktor yang Mempengaruhi Consumer Decision Making Process (Studi Kasus Rumah Makan Bebek Sinjai Madura)

Faktor-Faktor yang Mempengaruhi Consumer Decision Making Process (Studi Kasus Rumah Makan Bebek Sinjai Madura)

Perception and attitudes of street food vendors toward the healthiness of meals prepared and sold in Dodoma

The Perception of Food Quality and Food Value among the Purchasing Intentions of Street Foods in the Capital of the Philippines

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