2009
DOI: 10.5539/ibr.v2n3p75
|View full text |Cite
|
Sign up to set email alerts
|

Relevancy and Measurement of Religiosity in Consumer Behavior Research

Abstract:

Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behavior, religion as an element of culture has received only slight attention in the marketing literature. Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

16
295
0
33

Year Published

2012
2012
2023
2023

Publication Types

Select...
5
3

Relationship

0
8

Authors

Journals

citations
Cited by 311 publications
(344 citation statements)
references
References 23 publications
(19 reference statements)
16
295
0
33
Order By: Relevance
“…According to Mokhlis (2009), religion is an important cultural factor since religion is the most universal matter that affects the behaviour of an individual and a community. This study indicates that the high religiosity does not necessarily make someone decide to wear hijab if it is not supported by the surroundings, like her school, office, and family.…”
Section: Discussion and Implicationmentioning
confidence: 99%
See 1 more Smart Citation
“…According to Mokhlis (2009), religion is an important cultural factor since religion is the most universal matter that affects the behaviour of an individual and a community. This study indicates that the high religiosity does not necessarily make someone decide to wear hijab if it is not supported by the surroundings, like her school, office, and family.…”
Section: Discussion and Implicationmentioning
confidence: 99%
“…Safiek Mokhlis (2009) states that religiosity, both interpersonally and intrapersonally, significantly affects consumers in evaluating a shopping mall. Dehyadegari et al (2016) has reviewed the relationship between Islamic veil involvement with SNs and religiosity.…”
Section: Religiositymentioning
confidence: 99%
“…KOMITMEN AGAMA DAN SIKAP PENGGUNA TERHADAP GMF Penyelidik psikologi agama berpendapat gelagat individu banyak dipengaruhi oleh faktor komitmen agama (King & Crowther 2004) walaupun ia biasanya kurang diuji sebagai faktor peramal gelagat berbanding dengan komponen budaya yang lain seperti etnik dan kewarganegaraan (Mokhlis 2009). Dalam konteks disiplin pemasaran khususnya gelagat pengguna, Hirschman (1983) berpendapat subjek komitmen agama dan gelagat pengguna masih kurang diterokai kerana ia dianggap sebagai subjek taboo dan sensitif untuk dikaji.…”
Section: Motif Pemilihan Makanan Dan Sikap Pengguna Terhadap Gmfunclassified
“…O termo "religião", apesar de amplamente utilizado entre os cientistas sociais, não goza de unanimidade em suas definições (Mokhlis, 2009). No entanto, verificase uma convergência de ideias que incluem a dependên-cia do homem em relação a um ser supremo e a necessidade de seguir determinadas crenças de cunho religioso (Mokhlis, 2009).…”
Section: Introductionunclassified
“…No entanto, verificase uma convergência de ideias que incluem a dependên-cia do homem em relação a um ser supremo e a necessidade de seguir determinadas crenças de cunho religioso (Mokhlis, 2009).…”
unclassified