2018
DOI: 10.2478/sbe-2018-0027
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Relevance of Big Data for Business and Management. Exploratory Insights (Part I)

Abstract: Over the last few decades Big Data has impetuously penetrated almost every domain of human interest/action and it has (more or less consciously) become a ubiquitous presence of day to day life. The main questions this exploratory paper seeks to address (throughout its two parts) are the following: What is the (actual) impact of Big Data on Business & Management and How can businesses (through their management) leverage the potential of Big Data to their benefit? A gradual, step by step approach (based on l… Show more

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Cited by 16 publications
(14 citation statements)
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“…The influence of Big Data and BDA phenomena to the overall management area in a scientific discourse is recognized too. The period of 2012-2013 can be treated as a breaking period as then a relevant content of academic studies increased more than 3 times, lining from 17 to 73 (Ogrean, 2018). Reasons of this new trend, when a transition from Big Data to BDA occurred in the last decade, are both semantical and content type as well as containing a broad specter of external factors: data has become a background and essential part of business model transformation as organizations now have expanded their capabilities of IT and its infrastructure.…”
Section: Application Of Big Data Analytics In E-mass Service Customizmentioning
confidence: 99%
See 3 more Smart Citations
“…The influence of Big Data and BDA phenomena to the overall management area in a scientific discourse is recognized too. The period of 2012-2013 can be treated as a breaking period as then a relevant content of academic studies increased more than 3 times, lining from 17 to 73 (Ogrean, 2018). Reasons of this new trend, when a transition from Big Data to BDA occurred in the last decade, are both semantical and content type as well as containing a broad specter of external factors: data has become a background and essential part of business model transformation as organizations now have expanded their capabilities of IT and its infrastructure.…”
Section: Application Of Big Data Analytics In E-mass Service Customizmentioning
confidence: 99%
“…Thus, an adoption of automation and digitalization ideas has rocketed as service optimization via bots and other automation solutions has become inevitable. In past few years, an integrated value (for customers and organizations) creation and measurement of its influence, complementary organizations networks and ecosystems have become a dominant topic here (Prince, 2017;Ogrean, 2018;Politaitė and Sabaitytė, 2018).…”
Section: Application Of Big Data Analytics In E-mass Service Customizmentioning
confidence: 99%
See 2 more Smart Citations
“…Both cause and consequence of (especially technological) development, Big Data has become a defining and ever-growing feature of nowadays' environment, vector of global transformations in (almost) all the areas of human concern (including everyday life). In order to (further) evaluate the relevance of Big Data for Business & Management, the first part of the paper has performed a concise history of the topic Big Data as reflected in academia and a critical content analysis of the Big Data concept, followed by an examination of the most significant realities and trends that characterize the supply-side of the Big Data industry and its main players; the following conclusions of the first part of the paper serve as background for this second part of the paper (Ogrean, 2018):…”
Section: Introductionmentioning
confidence: 99%