Relationships between golf range users’ participation motivation, satisfaction, and exercise adherence intention

Abstract

Purpose This paper aims to identify the relationship between participation motivation, satisfaction and exercise adherence intention of golf range users on the basis of self-determination theory. Design/methodology/approach For this purpose, the authors proposed research questions and a conceptual research model as well. Then, the authors surveyed users of golf ranges located in Seoul Metropolitan City and Gyeonggi-do province. Findings By applying convenience sampling, the authors received a total of 313 questionnaires. Results were as follows. First, among the participation motivation sub-factors, health-oriented motivation, achievement motivation, pleasure-oriented motivation and self-displayed motivation had a significant effect on emotional satisfaction, while achievement motivation and pleasure-orientation motivation had a significant effect on performance satisfaction. Second, the following participation motivation factors had a significant effect on exercise adherence intention: health-orientation motivation, achievement motivation and pleasure-orientation motivation. Third, among the satisfaction factors, emotional satisfaction and performance satisfaction both had a significant effect on exercise adherence intention. Originality/value This is one of the first papers to examine the relationships that exist between golf range users’ participation motivation, satisfaction and exercise adherence intention.

Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses

“…The main reasons for practice are to have fun and do exercise, and in general, the main barrier is the lack of time and work reasons. These results are similar to those obtained by Shim et al [21], considering that motivation factors had a significant effect on exercise adherence intention: Health-orientation motivation, achievement motivation, and pleasure-orientation motivation.…”

“…Finally, we agree with Shim et al [21] when they conclude that emotional satisfaction and performance satisfaction of golf range users had a significant impact on exercise adherence intention, what we believe can be translated into greater sports practice in golf clubs, loyalty of users, and sustainability of the entity.…”

“…The golf industry has not escaped the need for a detailed analysis of user´s profile, which, in recent years, has gone from being an expensive game of riches to a mass hobby [20,21]. This assessment seems essential when its social projection has achieved in recent years more than 60 million players across the world [22] and it is currently considered as the primary sport in the world in terms of financial expenses [23,24].…”

“…Most of these studies focus on the segmentation of golf market as promotion strategy, linking the golfers' perception of quality of service with satisfaction, the perceived value and other different variables of interest, such as gender [28,29], age [30], the player´s limitations and experience, motivation [31], participation [32], or exercise adherence intention [21]. However, most related publications are focused on the perspective of golf tourist and intention to return to destination [33][34][35], rather than making a comprehensive segmentation of golfers in a community or in a particular country.…”

How selection attributes affect golfers’ satisfaction: a meta-analysis

“…Finally, organizing screen golf events with the objectives of increasing pleasure and/or acquiring honors, improving fitness and alleviating stress may be effective promotional activities for screen golf users. Hence, services that emphasize golfers’ health, personal achievement through training and competition, relaxation, enjoyment, and convenience can be effective ways to satisfy Korean golfers and consequently encourage them to play more frequently (Shim et al , 2017).…”