2022
DOI: 10.4018/978-1-6684-3430-7.ch005
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Relationship Selling as a Strategic Weapon for Sustainable Performance

Abstract: Relationship selling is a strategy of attracting suitable consumers and then establishing, sustaining, and strengthening relationships with them to achieve long-term satisfaction through mutually beneficial partnerships. For a firm to remain competitive over time, it must ensure its strategies are difficult for competitors to duplicate. Thus, relationship selling is leveraged as a tool for achieving sustainable competitive advantage. In today's competitive environment, customer relationships are expected; henc… Show more

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Cited by 6 publications
(1 citation statement)
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“…Different Dedicating human resources to the organization is viewed as a valuable and competitive edge over its rival (Hamadamin & Atan, 2019). It is a tactical tool to expand its market and boost its market share (Denga et al, 2022). There are two types of business organizations: product and service providers (Gaiardelli et al, 2021).…”
Section: Introductionmentioning
confidence: 99%
“…Different Dedicating human resources to the organization is viewed as a valuable and competitive edge over its rival (Hamadamin & Atan, 2019). It is a tactical tool to expand its market and boost its market share (Denga et al, 2022). There are two types of business organizations: product and service providers (Gaiardelli et al, 2021).…”
Section: Introductionmentioning
confidence: 99%