Relationship Marketing and Information Technology’s Impact on Customer Satisfaction and Commitment

Sleiman, Kamal Abubakar Abraham; Cai, Xuepeng; Lan, Juanli; Lei, Hongzhen; Liu, Ru

doi:10.4236/ojbm.2021.93055

Cited by 4 publications

(3 citation statements)

References 80 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…AVE shows convergent validity, while CR shows the internal consistency size of the measurement model. The measurement model, in general, is still acceptable with AVE values above 0.5, except for Habit, CR is greater than 0.7 [29].…”

Section: Measurement Modelmentioning

confidence: 88%

See 1 more Smart Citation

Social Media Engagement and Student’s Intention in Indonesian Higher Education Using Unified Theory of Acceptance and Use of Technology

Hermita,

Hermana,

Harmanto

et al. 2023

matrik

View full text Add to dashboard Cite

Understanding the motivations behind the use of social media in higher education is crucial for assessing its potential benefits and challenges. However, examining the contribution of social media on collaborative learning within the context of Indonesian universities holds significance due to the country’s growing digital landscape and increasing adoption of social media platforms. This research aimed to analyze proposed collaborative learning models involving social media use among Indonesian University students. The proposed models are constructed based on the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). The quantitative method used was analyzing primary data from 143 private university students in Indonesia. Data were collected using a 5-point Likert scale self-reported questionnaire of Internet Anxiety, Habit, and Performance Expectancy and Behavior Intention as well as Social Media Engagement to mediate collaborative learning. The result of this study was that Social Media Engagement and Behavior Intention significantly influence Performance Expectancy and Habit. There was also a significant influence of Internet Anxiety on behavioral intention. Thus, Collaborative Learning is significantly influenced by Social Media Engagement. These results provided insight into developing effective strategies for integrating social media into higher education.

show abstract

Section: Measurement Modelmentioning

confidence: 88%

“…According to Okaily [28], SEM is a statistical methodology that conducts a multivariate analysis of multicausal relationships between various independent phenomena based on observations. SEM provides a better empirical approach to testing theoretical models by involving measurement and structural models in one analysis [29]. RESULT AND ANALYSIS…”

Section: Methodsmentioning

confidence: 99%

Social Media Engagement and Student’s Intention in Indonesian Higher Education Using Unified Theory of Acceptance and Use of Technology

Hermita,

Hermana,

Harmanto

et al. 2023

matrik

View full text Add to dashboard Cite

show abstract

“…The main advantages to social media marketing include, customer to customer built relationships, freedom of expression by a customer on the quality of a product and the usage of opinion leader voice box to encourage following that is linked to the product line (Phan and Godes, 2018;Achen, 2016). The second platform dominating the marketing field is the e-commerce and the m-commerce platforms which include usage of mobile phone, tablets, computers and communicating platforms such as websites and use of electronic mails (Sleiman, Cai, Lan, Lei, & Liu, 2021).…”

Section: Information Technology Marketing Platformsmentioning

confidence: 99%

Impact of Advancement in Information Technology in Enhancing Relationship Marketing Strategies used by SMEs in the Grocery Sector, Zimbabwe

Tshuma¹

2023

IJRP

View full text Add to dashboard Cite

The growth in Information Technology has re defined marketing strategies, leading to the development and the extinction of the old marketing practices. The old marketing practices had always led to many Small to Medium Enterprises (SMEs) fail to prioritise marketing as they deemed it expensive and required many protocols to be followed before implementation of the strategy. The continuous evolution of various information technology systems has of late threatened the existence of a human being in the marketing career as the carrier is swiftly being dominated by electronic devices that can effectively be commanded to interact and respond to consumer queries promptly. To date they are conflicting views on the effect of adopting information technology in the marketing discipline. The researcher seeks to validate whether information technology can enhance the up sage implementation of relationship marketing or it has come to destroy the intimate human relations consumers have with firms in the grocery sector in Zimbabwe. The researcher adopted a survey approach in data gathering and interviews were used, convenience sampling was done mainly on SMEs in Harare selected suburbs in the grocery sector. The study was informed by Hill ( 2006) customer loyalty stages. The major target sample of SMEs was 25, however upon conducting 19 interviews, data saturation was reached and no further data was collected. The findings from the study indicated that advancement in information technology has created many marketing platforms firms use to embrace relationship marketing although the media has failed to sustainable convert the consumers into advocates and has also led firms to lose some of its old customers who are generally technology laggards. The research recommends blending of both traditional and digital information technology based marketing platforms to ensure sustainable relationships between the company and its customers. This is based on the findings that many firms have of late abandoned traditional relationship marketing platforms only relying on virtual relations where culturally in Zimbabwe a relationship is made concrete when parties meet physically.

show abstract

Martechs and Digital Marketing+ (Types of Digital Marketing)

Aghazadeh,

Khoshnevis

2024

Digital Marketing Technologies

View full text Add to dashboard Cite

Relationship Marketing and Information Technology’s Impact on Customer Satisfaction and Commitment

Cited by 4 publications

References 80 publications

Social Media Engagement and Student’s Intention in Indonesian Higher Education Using Unified Theory of Acceptance and Use of Technology

Social Media Engagement and Student’s Intention in Indonesian Higher Education Using Unified Theory of Acceptance and Use of Technology

Impact of Advancement in Information Technology in Enhancing Relationship Marketing Strategies used by SMEs in the Grocery Sector, Zimbabwe

Martechs and Digital Marketing+ (Types of Digital Marketing)

Contact Info

Product

Resources

About