“…Due to its importance, strategies and tools such as organizational citizenship behavior (OCB), customer orientation behavior (COB) and etc. has been put in place to ensure efficient and effective enhancement of employee attitude towards service delivery behavior (Lin & Lin, 2011;Mechinda & Patterson, 2011;Jain, 2015;Zayas-Ortiz, Rosario, Marquez, & Gruneiro, 2015;Wen, Li & Hon, 2016;Chumg, Seaton, Cook & Ding, 2016). Its influence within any service organization culminates in either positive or negative reputation (Echchakoui, 2016); accomplished or unaccomplished goals as well as commitment or lack of commitment, thereof (Ratanavaraha, Jomnonkwao, Khampirat, Watthanaklang, & Iamtrakul, 2016, Verbich, & Ahmed, 2016.…”