“…Moreover, two of these recent papers report the method itself, not a study based on the method, and-although the 2006 paper reports a study based on the method, as have numerous conference presentations-all of this work using the MORI technique has been based on data collected with Japanese subjects (e.g. Hirokawa, Matsuno, Mori, & Ukita, 2006;Itoh, 2006;Itoh, Umeda, & Kawaguchi, 2005;Mori, 2005;Mori & Kitabayashi, 2006). The concern that the MORI technique would not translate well to Western samples is not trivial: Japanese culture values conformity far more than Western cultures.…”