2017
DOI: 10.1177/0047287517696978
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Relationship between Emotional Labor and Customer Orientation among Airline Service Employees: Mediating Role of Depersonalization

Abstract: Drawing on Hobfoll’s conservation of resources theory and Maslach’s burnout theory, this study proposed and tested a conceptual model depicting relationships among the two forms of emotional labor strategies, depersonalization and customer orientation (CO). The model also examined the mediating role of depersonalization in the relationship between emotional labor and CO. Multigroup analyses were conducted to examine moderating effects of job position and job responsibility. Data obtained from cabin crews, airp… Show more

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Cited by 57 publications
(57 citation statements)
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References 106 publications
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“…The AVE values for all the variables were sufficient. The AVE of each factor was higher than the ɸ between factors (Hair et al, 2012; Lee, Ok, Lee, & Lee, 2018). For instance, the square of the correlation between RS and training and development was >0.50, which provides evidence of discriminant validity.…”
Section: Resultsmentioning
confidence: 94%
“…The AVE values for all the variables were sufficient. The AVE of each factor was higher than the ɸ between factors (Hair et al, 2012; Lee, Ok, Lee, & Lee, 2018). For instance, the square of the correlation between RS and training and development was >0.50, which provides evidence of discriminant validity.…”
Section: Resultsmentioning
confidence: 94%
“…Utilizing the attributes of service failure and recovery actions that have significant impacts on customer emotions, airlines can prioritize the attributes based on the impact they have on customer emotions (i.e., coefficients) (e.g., cause of failure, speed of service recovery, and service attitude and behavior) and allocate more resources to those attributes that produce better results compared to ones that have low impact on customer emotions. For example, airlines can offer more training to their employees on how to address dissatisfied and complaining customers in the case of flight delays and cancellations with excellent service attitudes and behaviors to alleviate those customers’ frustration (Lee et al 2018). Airlines can also explore the possibility of developing new and creative services to generate positive emotion such as surprise and excitement (Law and Leung 2000).…”
Section: Resultsmentioning
confidence: 99%
“…As such, the burnout and stress that hotel employees experience poses a serious risk and can cause negative results, such as decreased job satisfaction, absenteeism, and turnover [ 41 ]. In addition, employees who are experiencing difficult psychological situations, such as emotional exhaustion, reduced personal accomplishment, and depersonalization, which are the subordinate factors of burnout, are not proactive in communications with customers [ 54 ], and such non-proactive and cynical responses can lead to decreased service quality and negative attitudes or behaviors toward customers [ 54 , 55 ]. These results of prior research imply that burnout is a risk factor for job satisfaction [ 44 ].…”
Section: Review Of the Literaturementioning
confidence: 99%