Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam

Phạm, Quốc Trung; Tran, Xuan Phuc; Misra, Sanjay; Maskeliūnas, Rytis; Damaševičius, Robertas

doi:10.3390/su10010156

Cited by 145 publications

(135 citation statements)

References 37 publications

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“…The distribution test was conducted based on the kurtosis, and skewness is the value of each item ( Table 2). The kurtosis and skewness values were in the range of (−1, 1), respectively, which is considered a similarity with the normal distribution [90,91]. Harman's one-factor test was conducted to examine the effect of common method bias (CMB).…”

Section: Testing Normal Distribution and Common Methods Bias (Cmb)mentioning

confidence: 99%

Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh

Saha

Zhuang

2020

Sustainability

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The delivery of products to the end consumer has been widely considered in the e-commerce sector as new challenges to reach customers and provide them with timely and efficient delivery have surfaced. Less focus has been given to information about delivery efficiency that impacts online shoppers’ relations with e-retailers. This study’s research model builds on the extended unified theory of acceptance and use of technology (UTAUT-2) by adding the critical e-commerce variables of delivery efficiency, cost-saving efficiency, and online purchase experience (shopping satisfaction and subsequent willingness to pay). The conceptual model was tested, and samples were collected using an online survey hosted on Google Forms using e-mail in Bangladesh. The findings show that consumers’ willingness to pay is enhanced by satisfaction with online shopping and delivery efficiency. The study also contributes insights into how cost-saving efficiency affects online customer satisfaction and the intention to repurchase. Also, by applying hierarchical regression analysis, this study contributes to understanding how e-retailers can provide a functional online experience for customers. Finally, our findings offer guidelines to e-retailers regarding increasing shopping satisfaction, the intention to repurchase, and the willingness to pay more.

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Section: Testing Normal Distribution and Common Methods Bias (Cmb)mentioning

confidence: 99%

Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh

Saha

Zhuang

2020

Sustainability

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“…With positive evaluation, the consumer may consider repurchasing that product or service. Researches already proved customer perceived value had positive effect on repurchase intention in online booking (Pham, Tran, Misra, Maskeliūnas, & Damaševičius, 2018;Wu, Chen, Chen, & Cheng, 2014). In tourism literature, Llach, Marimon, del Mar Alonso-Almeida, and Bernardo (2013) also concluded that perceived value has positive effect on intention in the purchasing of airline tickets.…”

Section: Repurchase Intentionmentioning

confidence: 96%

The effect of website quality on repurchase intention with the mediation of perceived value: The case study of online travel agencies in Vietnam

Pham¹,

Nguyễn²

2019

JGBI

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The sharing economy is getting broader with its non-ownership assets, better use of resources, lower prices, and more customized products (Belk, 2014). In tourism industry, the development of the sharing economy involved the emergence of online travel agencies (OTAs) who are intermediates between services providers and consumers, provide accommodations, transport services, food and beverages services, tour guide services, etc. (Skalska, 2017). Recently, Vietnam has experienced a rapid growth in the number of users booking tourism products and services through OTAs. Playing such an important role in the tourism market, it is essential for OTAs to retain customers which later bring successes for the business. This research examines the role of perceive value as it mediates the effect of website quality on customer repurchase intention at OTAs in Vietnam. Quantitative approach was employed with structured questionnaires written in Vietnamese and English. The questionnaires were distributed to tourists in Ho Chi Minh City, Hoi An, and Nha Trang. Partial least squares was applied to test the reliability, validity of the measures and the causal effects. The findings suggest that: (1) only website's ease of use has direct positive influence on repurchase intention; (2) while security, service quality, visual appearance, price, and brand image have indirect positive affect on repurchase intention through the mediation of perceived value. Based on the results, theoretical implications and practical implications were also provided in this research.

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“…After the customer purchases products or services, the website should ensure that the customer's personal information is not abused and the consumer feels safe about the transaction. The existing study demonstrated that providing post-purchase conveniences, such as a timely return service and complaint support, can enhance customers' repurchase intention [53].…”

Section: Service Conveniencementioning

confidence: 99%

Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites

Kim

2020

Sustainability

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The research aims to examine what service convenience factors drive customer satisfaction in travel websites from the perspective of older travelers, and if older travelers’ satisfaction enhances e-loyalty. Additionally, drawing on socioemotional selectivity theory, this study argues that the social presence in travel websites plays a significant moderating role in increasing older travelers’ satisfaction. To empirically verify the conceptual model, an online survey was conducted targeting older travelers aged over 50 in the USA who have purchased products via travel websites. The data from 308 older travelers were analyzed, and the results revealed four dimensions of service convenience positively influence satisfaction. Unexpectedly, access convenience and transaction convenience do not influence older travelers’ satisfaction. The older travelers’ satisfaction with travel websites has a positive impact on e-loyalty. Additionally, social presence amplifies the effect of post-purchase convenience on satisfaction. The current research makes a significant contribution to understanding older travelers’ perceptions and behaviors for using e-commerce service in the field of tourism and provides practitioners with effective ways to attract older travelers for sustainable management of travel websites.

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Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam

Cited by 145 publications

References 37 publications

Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh

Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh

The effect of website quality on repurchase intention with the mediation of perceived value: The case study of online travel agencies in Vietnam

Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites

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