Strawberry genotypes (Fragaria × ananassa Duchesne) varying in yield per plant were studied. In 1985, genotypes were grown in matted rows and in 1986 as individual plants. Yield per plant within genotypes was mainly dependent on the number of berries per plant, regardless of cultural system. Other variables were correlated with yield, including crown dry weight and leaf area after harvest, and number of inflorescences, which indirectly affected berry number. Potential differences in yield within genotypes apparently were established prior to flower bud differentiation. Variables associated with yield among genotypes differed with cultural conditions. When genotypes were grown in matted rows, vegetative variables were highly correlated with yield. With less interplant competition, reproductive variables were correlated with yield among genotypes. Data suggested that, in some genotypes, runnering and fruiting may have competed for assimilates. Genotypic variability in yield components suggests that genotypes with similar yield can have different routes to yield.