Reklamos Pardavimo Vietoje Padėtis: Neuromarketingo
Aspektas

Grigaliūnaitė, Viktorija; Pilelienė, Lina

doi:10.15544/mts.2016.28

Cited by 3 publications

(8 citation statements)

References 5 publications

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“…Neuroscience methods can also be applied to housing development. Lee et al (2007) Application of neuroscience methods to analyze and understand human behavior in the market Eser et al (2011) Application of neural imaging techniques to understand human behavior in markets and market exchanges Tichy et al (2012) A marketing discipline, which explores the sensory, cognitive, and emotional responses of consumers to marketing actions Grigaliūnaitė and Pilelienė (2016) Application of neuroscience practice in marketing activities Oliveira and Giraldi (2017) An interdisciplinary field of science using a variety of tools traditionally used in medicine, psychiatry, psychology to assess measures of neural response, bio-response, and metabolic processes. Neuromarketing tools are used in conjunction with traditional marketing tools to better understand a variety of emotions, perceptions, psychological reactions, behaviors, and thoughts Stanton et al…”

Section: Development and Concept Of Neuromarketingmentioning

confidence: 99%

“…Functional magnetic resonance imaging. This is the most popular data collection method in neuroscience (Grigaliūnaitė & Pilelienė, 2016). It is an indirect inflow of oxygen-filled blood to the active side of the brain.…”

Section: Neuroscience Techniques Applicable To Housing Developmentmentioning

confidence: 99%

“…The left and right hemispheres of the brain are responsible for different activities. By taking the principles of brain functioning into account, organizations have the opportunity to create such communication messages, which are likely to enter the part of the brain that is most compatible with the nature of the product (Grigaliūnaitė & Pilelienė, 2016). The functional magnetic resonance technique is characterized by a wide spatial resolution, but the mobility and temporal resolution of the participants are limited (Hu et al, 2018;Hu & Shealy, 2019).…”

Section: Neuroscience Techniques Applicable To Housing Developmentmentioning

confidence: 99%

“…In eye-tracking studies to ensure 90 percent. reliability of the results, at least 20-30 participants would be needed (Grigaliūnaitė & Pilelienė, 2016). In research using gaze capture techniques, the number of participants ranges from 8 to 27 (Table 3).…”

Section: Healthy Construction Professionalsmentioning

confidence: 99%

“…The potential for the use of neuroscience techniques in housing development is quite wide. One of the applications of neuroscience -selection of the most appropriate incentives for the distribution of the product (in this case, housing as a good or a related service) for maximum consumer impact (Costa et al, 2015;Cosic, 2016;Grigaliūnaitė & Pilelienė, 2016). Traditional communication campaigns are characterized by large amounts of visual information, almost always supplemented by audio elements.…”

Section: Potential Of Application Of Neuroscience Techniques For Housmentioning

confidence: 99%

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Possibilities of Neuroscience Application in Housing Development

Naumcik

2020

Engineering Structures and Technologies

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The identification of the best housing alternatives is influenced by a wide variety of factors, including supply, demand, social, cultural, psychological, personal factors. All of these factors have an effect on the behavior and emotional state of a home buyer. What are the most effective ways to choose a home when there is a plethora of complex choices? To determine the most effective choice, neuroscience techniques can be used. These techniques are classified in the following main groups in the article: 1) momentary techniques for measuring changes in electronic neuronal activity, 2) techniques for measuring changes in metabolic neuronal activity, 3) techniques for measuring changes in psychological response to a stimulus. Article’s analysis, its identification of advantages and disadvantages of the techniques, representing these groups: electroencephalography, functional magnetic resonance imaging, functional semi-infrared spectroscopy, eye capture, and galvanic skin reactions, has revealed the potential of using latter techniques in making marketing decisions, while working with target audiences of different ages, life experiences, character traits who want to live where they feel best.

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Section: Development and Concept Of Neuromarketingmentioning

confidence: 99%

Section: Neuroscience Techniques Applicable To Housing Developmentmentioning

confidence: 99%

Section: Neuroscience Techniques Applicable To Housing Developmentmentioning

confidence: 99%

Section: Healthy Construction Professionalsmentioning

confidence: 99%

Section: Potential Of Application Of Neuroscience Techniques For Housmentioning

confidence: 99%

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Possibilities of Neuroscience Application in Housing Development

Naumcik

2020

Engineering Structures and Technologies

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How a blurry background in product presentation influences product size perception

Meng

Kou

Duan

et al. 2022

Psychology and Marketing

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This study demonstrates a visual phenomenon in online product presentation: product size perception is influenced by the depth of field of the presentation image. Depth of field refers to how blurry or sharp the background around the focused subject is a shallow depth‐of‐field image result in a clear focused subject and a blurry background, while in a deep depth‐of‐field image, both the subject and the background are clear. One eye‐tracking study, three behavioral experiments, and one field study show that a shallow (vs. deep) depth‐of‐field product presentation (i.e., a clear product with a blurry background) increases consumers' product size perceptions. This effect is mediated by the greater attention allocated to the product and is moderated by product familiarity. Specifically, when product familiarity is low, consumer attention mediates the significant effect of depth of field on product size perception. However, when product familiarity is high, the effects of depth of field and consumer attention decrease. The current research contributes to the previous research on product presentation and product size perception by investigating the effect of a novel factor, the depth of field, on consumers' estimations of product size. Overall, the findings encourage online retailers to carefully adapt the depth of field technique in their product presentation according to their objectives (e.g., attract consumers' interest vs. provide accurate information) and consumers' familiarity with their products.

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Neuromarketingo metodų taikymas statybos ir nekilnojamojo turto projektams vertinti

Naumcik¹

2021

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Reklamos Pardavimo Vietoje Padėtis: Neuromarketingo Aspektas

Cited by 3 publications

References 5 publications

Possibilities of Neuroscience Application in Housing Development

Possibilities of Neuroscience Application in Housing Development

How a blurry background in product presentation influences product size perception

Neuromarketingo metodų taikymas statybos ir nekilnojamojo turto projektams vertinti

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