“…Perhaps the major question in the study of behavior maintained by rewarding electrical stimulation of the brain (ESB) is whether or not ESB reward is fundamentally different from conventional rewards such as food and water. Some studies show that behavior maintained by ESB reward differs from behavior maintained by conventional rewards; several theories-including the drive decay (Deutsch, 1963;Deutsch & Deutsch, 1966;Deutsch & Howarth, 1963;Gallistel, 1964), the aversive aftereffects (Ball, 1967;Ball & Adams, 1965;Miller, 1961a), and the conflict (Kent & Grossman, 1969;Reid, Wasden, & Courtney, 1970;Wasden & Reid, 1968;Wasden, Reid, & Porter, 1965;Wetzel, 1963)-have been proposed to account for these behavioral differences in terms of a difference in the nature of the rewards. Other studies suggest that the behavioral differences can be reduced or eliminated by appropriate manipulations of training and deprivation conditions; this has led to an incentive theory (Trowill, Panksepp, & Gandelman, 1969) based on the idea that ESB reward has the same essential nature as conventional rewards.…”