Two experiments investigated the effect of observing responses that enabled college students to emit more efficient distributions of reinforced responses. In Experiment 1, the gains of response efficiency enabled by observing were minimized through use of identical low-effort response requirements in two alternating variable-interval schedules. These comprised a mixed schedule of reinforcement; they differed in the number of moneybacked points per reinforcer. In each of three choices between two stimuli that varied in their correlation with the variable-interval schedules, the results showed that subjects preferred stimuli that were correlated with the larger average amount of reinforcement. This is consistent with a conditioned-reinforcement hypothesis. Negative informative stimuli -that is, stimuli correlated with the smaller of two rewards -did not maintain as much observing as stimuli that were uncorrelated with amount of reward. In Experiment 2, savings in effort made possible by producing S-were varied within subjects by alternately removing and reinstating the response-reinforcement contingency in a mixed variable-interval/extinction schedule of reinforcement. Preference for an uncorrelated stimulus compared to a negative informative stimulus (S-) decreased for each of six subjects, and usually reversed when observing permitted a more efficient temporal distribution of the responses required for reinforcement; in this case, the responses were pulls on a relatively high-effort plunger. When observing the S-could not improve response efficiency, subjects again chose the control stimulus. All of these results were inconsistent with the uncertainty-reduction hypothesis.Key words: conditioned reinforcement, observing, choice, information, response efficiency, lever pressing, adultsObserving responses are those that may produce stimuli correlated with the components of a mixed schedule of reinforcement.In a mixed schedule of reinforcement, the schedules of reinforcement that operate independently in each component all share the same stimulus. Other than identifying the component currently operative, by effectively converting the mixed to a multiple schedule, observing responses have no effect on primary reinforcement (Wyckoff, 1952).A large number of experiments investigating why the contingent stimuli reinforce observing have produced results consistent