This essay is a retrospective of Latina/o rhetorical and performance scholarship in which relevant themes and directions from the past 30 years are discerned. Identified are four periods beginning in a stage of recognition, progressing to integration, marked by a (re)turn and currently at re-politicalization. Within these periods two areas have been made explicit, namely, "Chicano communication" and "Latina/o communication" which I argue are parallel endeavors pursuing different yet complementary objectives that participate in reconstitution.